Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

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9780071791090: Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Winner of a Choice Magazine Outstanding Business Book of the Year Award! We are on the cusp of a marketing revolution.
And it is being led by you.

Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.
In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:

  • In-depth explanations of the sources of online influence--and how they can work for or against you
  • Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn
  • An insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone
  • Practical, actionable tips to increase your own personal power and online influence
  • More than a dozen original social influence marketing case studies
Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the "superconnectors" who ignite epidemics through word-of-mouth influence . . . and become one yourself.
This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age--with a Return on Influence.
Praise for Return on Influence:
"Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!"
--Brian Solis, author of The End of Business as Usual
"Schaefer's book has earned its place on the shelf of anyone looking to find influencers--or become one."
--Harold Burson, founder, Burson-Marsteller
"Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media--and particularly influence marketing--has become the silver bullet to solve all problems. Consider this book the marksmen's manual."
--Rick Wion, Director of Social Media, McDonald's
"I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider's guide to combining content strategy with network interactions to create social conversations that move markets."
--Ardath Albee, author of eMarketing Strategies for the Complex Sale
"A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies."
--Randy Gage, author of Prosperity Mind

"synopsis" may belong to another edition of this title.

From the Author:

How do you become powerful on the Internet -- a world that rebels against rules, leaders and hierarchy? Seems impossible! And yet people are certainly becoming influential on the web every day.  Trying to understand these dynamics and the vast differences between influence in the "real" world versus the online world led me on a fascinating journey where not all is as it appears to be! Through "Return On Influence," I take you along on the ride. It's a fun book to read filled with interesting characters, amazing stories, and the inspirational new "Citizen Influencers" who have learned to harness the power of the web and establish their own voice despite all odds. You can do it too and this book teaches you how. Influence has been democratized. This is your time, no matter where you are, what you look like, or where you live. This is a book that teaches you how to find YOUR Return On Influence. Thanks for buying my book!

About the Author:

Mark Schaefer is the executive director of U.S.-based Schaefer Marketing Solutions, and has 30 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, consultant, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He is on the marketing faculty of Rutgers University and is also author of "The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time." In 2012 Schaefer was named one of the world's 50 social media "power influencers" by Forbes magazine.

"About this title" may belong to another edition of this title.

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Book Description McGraw-Hill Education - Europe, United States, 2012. Hardback. Book Condition: New. Language: English . Brand New Book. Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:In-depth explanations of the sources of online influence-and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the superconnectors who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age-with a Return on Influence. Praise for Return on Influence: Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them! -Brian Solis, author of The End of Business as Usual Schaefer s book has earned its place on the shelf of anyone looking to find influencers-or become one. -Harold Burson, founder, Burson-Marsteller Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media-and particularly influence marketing-has become the silver bullet to solve all problems. Consider this book the marksmen s manual. -Rick Wion, Director of Social Media, McDonald s I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider s guide to combining content strategy with network interactions to create social conversations that move markets. -Ardath Albee, author of eMarketing Strategies for the Complex Sale A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies. -Randy Gage, author of Prosperity Mind. Bookseller Inventory # AA39780071791090

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Book Description McGraw-Hill Education - Europe, United States, 2012. Hardback. Book Condition: New. Language: English . Brand New Book. Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:In-depth explanations of the sources of online influence-and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the superconnectors who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age-with a Return on Influence. Praise for Return on Influence: Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them! -Brian Solis, author of The End of Business as Usual Schaefer s book has earned its place on the shelf of anyone looking to find influencers-or become one. -Harold Burson, founder, Burson-Marsteller Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media-and particularly influence marketing-has become the silver bullet to solve all problems. Consider this book the marksmen s manual. -Rick Wion, Director of Social Media, McDonald s I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider s guide to combining content strategy with network interactions to create social conversations that move markets. -Ardath Albee, author of eMarketing Strategies for the Complex Sale A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies. -Randy Gage, author of Prosperity Mind. Bookseller Inventory # AA39780071791090

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Book Description McGraw-Hill, 2012. Book Condition: New. 2012. 1st Edition. Hardcover. Explores how brands are identifying and leveraging the world's powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. This title shows you how to use the breakthroughs in social networking and influence marketing to achieve your goals. It contains case studies, interviews, and insider advice. Num Pages: 224 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 159 x 235 x 21. Weight in Grams: 504. . . . . . . Bookseller Inventory # V9780071791090

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