Riding the Waves of Culture: Understanding Diversity in Global Business 3/E

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9780071773089: Riding the Waves of Culture: Understanding Diversity in Global Business 3/E

The bestselling guide to cross-cultural leadership

Since its original publication, Riding the Waves of Culture has been considered the definitive guide to one of the 21st century’s most pressing management concerns—effectively leading people and organizations in an increasingly global business environment.

Today’s business landscape is barely a shadow of what it was only a few years ago, when managers’ main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage.

The highly anticipated third edition of this business classic brings you completely up-to-date in a world transformed by radical changes in politics, society, the economy, and technology. Retaining its detailed descriptions of the underlying cultural frameworks that affect day-to-day business, Riding the Waves of Culture, Third Edition, provides new, evidence-based information and insight on:

  • M&A—how dealing with (national and corporate) cultural differences can enhance and improve chances of success in these often risky endeavors
  • An Increasingly Diverse Business World—including improved and expanded measurements of competences, dilemmas and their reconciliations, servant leadership, innovation, and remote-team effectiveness
  • Cultural Convergence—analysis of changes in the past 25 years bringing the world closer to a single “global village”

The ability to lead effectively in a global business environment is perhaps the most valuable skill anyone can bring to an organization. The most thoroughly researched and highly respected resource of its kind, Riding the Waves of Culture doesn’t just help you stay afloat in today’s diverse work environment; it provides the knowledge you need to seize the advantage and compete for the long run.

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Product Description:

The definitive guide to cross-cultural management--updated to help you lead effectively during a time of unprecedented globalization First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to conducting business in an international context. Now, the third edition provides you with important new information and groundbreaking methods for leading effectively in the most globalized business landscape ever. Fons Trompenaars is a world expert on international management and founder and director of Trompenaars Hampden-Turner (THT), a consulting firm in the field of intercultural management. Charles Hampden-Turner is a Senior Research Associate at the Judge Business School at the University of Cambridge and cofounder and Director of Research and Development at the Trompenaars-Hampden-Turner Group.

From the Back Cover:

First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and “issues” to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary for managing effectively across cultural borders—and seize all the opportunities diversity brings to an organization.Riding the Waves of Culture has been fully updated to include:

  • New chapters on partnerships, mergers, and acquisitions
  • New insight into cultural convergence
  • New perspectives on the dynamics of national culture and corporate culture
  • New ways to reconcile cultural differences, innovate, and apply servant leadership
  • New appendix material, including access to online learning system and self-tests

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Book Description McGraw-Hill Education - Europe, United States, 2012. Hardback. Book Condition: New. 3rd Revised edition. 231 x 152 mm. Language: English . Brand New Book. The definitive guide to cross-cultural management--updated to help you lead effectively during a time of unprecedented globalization First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to conducting business in an international context. Now, the third edition provides you with important new information and groundbreaking methods for leading effectively in the most globalized business landscape ever. Fons Trompenaars is a world expert on international management and founder and director of Trompenaars Hampden-Turner (THT), a consulting firm in the field of intercultural management. Charles Hampden-Turner is a Senior Research Associate at the Judge Business School at the University of Cambridge and cofounder and Director of Research and Development at the Trompenaars-Hampden-Turner Group. Bookseller Inventory # AAS9780071773089

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