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From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines
Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications.
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Jonathan Gabay has worked with some of the most prestigious coaching organizations in their fields, including the world’s biggest marketing training body, and has mentored thousands of marketers. During three decades in advertising and marketing he has held several creative directorships as well as Head of Copy positions at leading advertising agencies. As a journalist he delivers insights behind brand-related headlines for some the world’s most trusted news orgaorganizations including CNN, ITN, the BBC, SKY, Five News and many others.
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Book Description McGraw-Hill, 2011. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX0071769846
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800717698461.0