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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (MARKETING/SALES/ADV & PROMO) - Hardcover
The next game-changing sales method--from the creator of Solution Selling! Michael Bosworth, the founder of Solution Selling, teams up with Ben Zoldan to present a framework based on the latest research in brain science to help you sell with greater confidence, effectiveness, and purpose. What Great Salespeople Do explains how to create and deliver the perfect "sales story" to emotionally connect with prospects and build meaningful relationships. Mike Bosworth founded two of the most successful businesses in the B2B sales arena: Solution Selling and CustomerCentric Selling. He is the author of Solution Selling and coauthor of CustomerCentric Selling. Ben Zoldan cofounded Story Leaders with Bosworth, a firm that helps engage, inspire, and influence customers and employees using the sales story.
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- PublisherMcGraw Hill
- Publication date2012
- ISBN 10 0071769714
- ISBN 13 9780071769716
- BindingHardcover
- Number of pages256
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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
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ISBN 13: 9780071769716
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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story (MARKETING/SALES/ADV & PROMO)
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ISBN 13: 9780071769716
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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
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ISBN 10: 0071769714
ISBN 13: 9780071769716
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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
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ISBN 13: 9780071769716
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What Great Salespeople Do: The SciencZoldan, Ben; Bosworth, Michael T
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What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
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ISBN 13: 9780071769716
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