From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups: The Dartmouth Entrepreneurial Network's Guide for Start-ups (BUSINESS BOOKS) - Hardcover

Fairbrothers, Gregg; Winter, Tessa M.

Hardcover

ISBN 10: 0071760792 ISBN 13: 9780071760799

Publisher: McGraw Hill, 2011

Synopsis

Turn Your Great Idea into a Thriving Business! "A guide that sets first-time entrepreneurs' feet in the right direction." Geoffrey Moore, author, Crossing the Chasm "There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs." Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship About the Book: Are you among the many Americans who dream of starting a business but think you don't know how? Help has arrived ...For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium. Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace. In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea--any idea--from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition. This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts: Step 1: Focusing and Refining Your Idea Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues

About this title

From the Back Cover:

Founding a company on a promising idea is serious business. It’s risky, it takes hard work, and it can be a long time before you turn a profit. Entrepreneurship is also extraordinarily exciting, and the rewards―when they come―are many. But only if you do it right.

In From Idea to Success, Gregg Fairbrothers, Tuck School of Business professor and founder of the DEN, Dartmouth College’s Entrepreneurial Network, guides you through the process, so you can avoid common mistakes and seize opportunities many entrepreneurs miss. Learn how to:

• Focus your idea for a product or service
• Protect your idea
• Know your market
• Develop a business plan
• Identify your competition
• Avoid legal problems
• Sell your product
• Manager your finances

Make your vision a reality. Whatever your idea is―from major technology innovations to consumer products or services to social enterprises―learn here how to make the most of it.

About the Author:

Gregg Fairbrothers is an adjunct business professor at Dartmouth's Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding chair of the Dartmouth Regional Technology Center. He has managed and founded oil exploration and production companies on three continents.
Tessa Winter is a 2009 graduate of Dartmouth College and experienced nonprofit entrepreneur. She is currently studying medicine at Dartmouth Medical School.

About this edition

• Publisher: McGraw Hill
• Publication date: 2011
• ISBN 10: 0071760792
• ISBN 13: 9780071760799
• Binding: Hardcover
• Number of pages: 416