The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success (BUSINESS SKILLS AND DEVELOPMENT) - Hardcover

Gallo, Carmine

Hardcover

ISBN 10: 007174875X ISBN 13: 9780071748759

Publisher: McGraw Hill, 2010

Synopsis

In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small.

The Seven Principles are:

Principle One: Do What You Love
Principle Two: See Genius in Their Craziness
Principle Three: Sell Dreams, Not Products
Principle Four: Offer New
Principle Five: Say No to 1,000 Things
Principle Six: Master the Message .
Principle Seven: Inspire Evangelists
One More Thing . . . Expect Excellence from Yourself and Others

Watch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.

The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!

About this title

Review:

7/10. If you're looking to unleash your inner Steve, you could do a lot worse that study this book. --BA Business Life, 1 November 2010

From the Back Cover:

"An inspiring roadmap for anyone who wants to live a life of passion and purpose."
―Tony Hsieh, CEO of Zappos.com, Inc., and bestselling author of Delivering Happiness

"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
―Marc Benioff, chairman and CEO of Salesforce.com and bestselling author of Behind the Cloud

"Steve Jobs reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone created multibillion-dollar ideas, and turned them into multibillion-dollar products that everyone loves and admires. This book is not an option. Buy it now; bank it tomorrow."
―Jeffrey Gitomer, bestselling author of The Little Red Book of Selling

"In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds, it is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives."
―Tim Bajarin, president of Creative Strategies, Inc.

About this edition

• Publisher: McGraw Hill
• Publication date: 2010
• ISBN 10: 007174875X
• ISBN 13: 9780071748759
• Binding: Hardcover
• Number of pages: 272