Mobile Marketing: Fundamentals and Strategy

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9780071743020: Mobile Marketing: Fundamentals and Strategy

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Kaan Varnali, Aysegul Toker, Cengiz Yilmaz
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071743022 ISBN 13: 9780071743020
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Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. Language: English . Brand New Book. A Blueprint for Mobile Marketing Best Practices Drawing on lessons from one of Europe s most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional. Malcolm Gladwell Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read. Serdar Erener, Adman Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them. Paul Berney, Managing Director Europe, Mobile Marketing Association The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it. Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising About the Book Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven t already gone mobile, you need to start now. Yesterday was too late. Written by top researchers at Bogazici University in conjunction with Turkey s leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways. The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell s impressive portfolio of clients, Mobile Marketing covers: The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more Unique Value Propositions: convenience, personalization, localization, privacy, and more Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more. Bookseller Inventory # AAC9780071743020

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Varnali, Kaan
ISBN 10: 0071743022 ISBN 13: 9780071743020
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Book Description 2011. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071743020

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Kaan Varnali, Aysegul Toker, Cengiz Yilmaz
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071743022 ISBN 13: 9780071743020
New Hardcover Quantity Available: 10
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Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. Language: English . Brand New Book. A Blueprint for Mobile Marketing Best Practices Drawing on lessons from one of Europe s most successful telecommunications companies, Mobile Marketing expertly explains the rules and lessons of the emerging mobile world. This is must reading for the marketing professional. Malcolm Gladwell Digital will change advertising more than it did the music business. Mobile digital will be the true hero of this radical change. This book is about the early signs of this revolution. A must-read. Serdar Erener, Adman Turkcell has proved to be one of the innovators and drivers of mobile marketing throughout EMEA. It therefore comes as no surprise that they should produce such a comprehensive guide to mobile marketing. The book contains both simple overviews of the prevailing technologies found in mobile marketing and more importantly some clear guidance on how to use them. Paul Berney, Managing Director Europe, Mobile Marketing Association The authors have done a terrific job discussing the compelling case studies and carefully elaborating on the lessons learned. Mobile marketing is a very effective way to engage consumers and brands to create a win-win solution, and this book explains how to achieve it. Chetan Sharma, President, Chetan Sharma Consulting, and coauthor of Mobile Advertising About the Book Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven t already gone mobile, you need to start now. Yesterday was too late. Written by top researchers at Bogazici University in conjunction with Turkey s leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways. The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Filled with case studies from Turkcell s impressive portfolio of clients, Mobile Marketing covers: The Basics of Mobile Marketing: short message service (SMS), multimedia messaging services (MMS), Internet, interactive voice response (IVR), games, services, and more Unique Value Propositions: convenience, personalization, localization, privacy, and more Factors Influencing Mobile Consumer Behavior: demographics, cultural values, consumer history, social network data, peer pressure, and more Mobile Markets of the Future: health services, distance learning, emergency services, television, commerce, government services, and more. Bookseller Inventory # AAC9780071743020

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Varnali, Kaan
Published by McGraw-Hill 1/10/2011 (2011)
ISBN 10: 0071743022 ISBN 13: 9780071743020
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Book Description McGraw-Hill 1/10/2011, 2011. Hardback or Cased Book. Book Condition: New. Mobile Marketing: Fundamentals and Strategy. Book. Bookseller Inventory # BBS-9780071743020

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Aysegul / Yilmaz, Cengiz Varnali Kaan /
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Book Description McGraw-Hill 2010-12-20, 2010. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # 0071743022

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Book Description McGraw-Hill 2010-12-20, 2010. Hardcover. Book Condition: New. 0071743022. Bookseller Inventory # Z0071743022ZN

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Aysegul / Yilmaz, Cengiz Varnali Kaan /
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Book Description McGraw-Hill 2010-12-20, 2010. Hardcover. Book Condition: New. 0071743022. Bookseller Inventory # Z0071743022ZN

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Aysegul / Yilmaz, Cengiz Varnali Kaan /
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Book Description McGraw-Hill 2010-12-20, 2010. Hardcover. Book Condition: New. 0071743022 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.7. Bookseller Inventory # OTF-Y-9780071743020

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Cengiz Varnali Kaan / Aysegul / Yilmaz
Published by McGraw-Hill 2010-12-20 (2010)
ISBN 10: 0071743022 ISBN 13: 9780071743020
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Book Description McGraw-Hill 2010-12-20, 2010. Hardcover. Book Condition: New. book. Bookseller Inventory # M0071743022

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