The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

3.72 avg rating
( 39 ratings by Goodreads )
 
9780071714020: The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL.

"A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended." --Choice magazine

"If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social―as customers, as employees, and as business partners―both online and off." -- David Rogers, executive director, Columbia Business School Center on Global Brand Leadership, author of The Network Is Your Customer

"The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it." -- Mark Yolton, senior vice president, SAP

"To the extent that we can be 'human' with what we know―and share it as freely as we possibly can―we'll go a long way toward fostering a deeper level of trust with consumers. The Hyper-Social Organization not only explains why that happens--it also provides a road map for how to embed it in all your customer-facing processes." -- Barry Judge, CMO, Best Buy

"Rather than getting hung up on the 'media' side of social media, Gossieaux and Moran have figured out that the real killer app is the ability to create a 1:1 communication between your customers and your brand." -- Marty St. George, CMO, JetBlue

"With this book's simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I’m buying books for my whole tribe.)" -- Janet Swaysland, SVP of Social Media, Monster.com

About the Book:

Facebook. Twitter. YouTube. LinkedIn. Unless you're living in the Stone Age, it's hard to ignore all the social networking tools that have taken the world by storm. To keep up--and stay competitive--you need to rethink how your organization interacts with this brave new world. You need to stop marketing to consumers and start socializing with communities who know what they like and aren't afraid to share it. You need to understand the power of social media―and use it to your best advantage.

You need The Hyper-Social Organization. Based on the famous "Tribalization of Business Study"--a wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte--this is the definitive guide to using social media for organizational success. The book's surprising findings and in-depth interviews will challenge everything you know about corporate-consumer relations―starting with The 5 Steps to Being Hyper-Social:

  1. Forget technology―understand the four drivers of successful communities.
  2. Forget market segments and consumers―think tribes and humans.
  3. Forget company-centricity― think human-centricity.
  4. Forget channels―think networks.
  5. Forget process and hierarchies― think social messiness.

Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement. Instead of marketing to general target groups, Gossieaux and Moran reveal how you can refocus your efforts to home in on what matters most to people―the communities or "tribes" that are at the core of their "identities"―and unite them through their shared passions, problems, responsibilities, wants, and needs.

You'll discover how to establish a real human presence on the Web and in social media communities and sites to open up a naturally flowing, mutual―and mutually beneficial―exchange of ideas and information. And you'll see what leading companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing right―and how you can do it too. Best of all, you'll hear fascinating, in-depth interviews with today's trendsetters about what their businesses are doing to become Hyper-Social. Being social has always played a key role in success. Being a Hyper-Social organization will take you to the next level.

"synopsis" may belong to another edition of this title.

About the Author:

Francois Gossieaux is cofounder and partner at Beeline Labs, a marketing innovation strategy firm, and a senior fellow and board member at the Society for New Communications Research (SNCR). He lives in New York, NY.

Ed Moran is director of Product Innovation for the Global Technology, Media and Telecommunications group at Deloitte and the creator/architect of that firm's State of the Media Democracy Survey of emergent consumer behavior. He lives in New York, NY.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Gossieaux, Francois; Moran, Ed
Published by McGraw-Hill Education
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Hardcover Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071714022 Ships promptly. Bookseller Inventory # HCI4735DOGG042617H0128

More Information About This Seller | Ask Bookseller a Question

Buy New
5.13
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Leveraging Social Media by Ed Moran and Francois G
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800717140201.0

More Information About This Seller | Ask Bookseller a Question

Buy New
9.50
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds

3.

Francois Gossieaux; Ed Moran
Published by McGraw-Hill Education (2010)
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Hardcover First Edition Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2010. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071714022

More Information About This Seller | Ask Bookseller a Question

Buy New
17.46
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Francois Gossieaux, Ed Moran
Published by McGraw-Hill (2010)
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2010. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0071714022

More Information About This Seller | Ask Bookseller a Question

Buy New
17.79
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds

5.

Gossieaux, Francois
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Quantity Available: > 20
Seller
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2010. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071714020

More Information About This Seller | Ask Bookseller a Question

Buy New
18.32
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds

6.

Gossieaux, Francois
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Hardcover Quantity Available: > 20
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. Bookseller Inventory # 814112

More Information About This Seller | Ask Bookseller a Question

Buy New
19.52
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds

7.

Francois Gossieaux, Ed Moran
Published by McGraw-Hill Education - Europe, United States (2010)
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Hardcover Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL. A thought-provoking read and a comprehensive introduction to today s business challenges as social media and social networking become increasingly vital to success.Highly recommended. --Choice magazine If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social-ascustomers, as employees, and as business partners-both online and off. -- David Rogers, executive director, Columbia Business School Center on Global Brand Leadership,author of The Network Is Your Customer The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it. -- Mark Yolton, senior vice president, SAP To the extent that we can be human with what we know-and share it as freely as we possibly can-we ll go along way toward fostering a deeper level of trust with consumers.The Hyper-Social Organization not only explains why that happens--it also provides a road map for how to embed it in all your customer-facing processes. -- Barry Judge, CMO, Best Buy Rather than getting hung up on the media side of social media, Gossieaux and Moran have figured out thatthe real killer app is the ability to create a 1:1 communication between your customers and your brand. -- Marty St. George, CMO, JetBlue With this book s simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I m buying books for my whole tribe.) -- Janet Swaysland, SVP of Social Media, About the Book: Facebook. Twitter. YouTube. LinkedIn. Unless you re living in the Stone Age, it s hard to ignore all the social networking tools that have taken the world by storm. To keep up--and stay competitive--you need to rethink how your organization interacts with this brave new world.You need to stop marketing to consumers and start socializingwith communities who know what they like and aren t afraid to share it. You need to understand the power of social media-and use it to your best advantage. You need The Hyper-Social Organization. Based on the famous Tribalization of Business Study --a wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte--this is the definitive guide to using social media for organizational success. The book s surprising findings and in-depth interviews will challenge everything you know aboutcorporate-consumer relations-starting with The5 Steps to Being Hyper-Social: Forget technology-understand thefour drivers of successful communities. Forget market segments and consumers-think tribes and humans. Forget company-centricity- think human-centricity. Forget channels-think networks. Forget process and hierarchies- think social messiness. Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement.Instead of marketing to general target groups, Gossieaux and Moran reveal how you can refocus your efforts to home in on what matters most to people-the communities or tribes that are at the core of their identities -and unite them through their shared passions, problems, responsibilities, wants, and needs. You ll discover how to establish a real human presence on the Web and in social media communities and sites toopen up a naturally flowing, mutual-and mutually beneficial-exchange of ideas and information. And you ll see what leading companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing right-and how you can do it too. Best of all, you ll hear fascinating, in-depth interviews. Bookseller Inventory # AA39780071714020

More Information About This Seller | Ask Bookseller a Question

Buy New
22.85
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Francois Gossieaux, Ed Moran
Published by McGraw-Hill Education - Europe, United States (2010)
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL. A thought-provoking read and a comprehensive introduction to today s business challenges as social media and social networking become increasingly vital to success.Highly recommended. --Choice magazine If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social-ascustomers, as employees, and as business partners-both online and off. -- David Rogers, executive director, Columbia Business School Center on Global Brand Leadership,author of The Network Is Your Customer The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it. -- Mark Yolton, senior vice president, SAP To the extent that we can be human with what we know-and share it as freely as we possibly can-we ll go along way toward fostering a deeper level of trust with consumers.The Hyper-Social Organization not only explains why that happens--it also provides a road map for how to embed it in all your customer-facing processes. -- Barry Judge, CMO, Best Buy Rather than getting hung up on the media side of social media, Gossieaux and Moran have figured out thatthe real killer app is the ability to create a 1:1 communication between your customers and your brand. -- Marty St. George, CMO, JetBlue With this book s simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I m buying books for my whole tribe.) -- Janet Swaysland, SVP of Social Media, About the Book: Facebook. Twitter. YouTube. LinkedIn. Unless you re living in the Stone Age, it s hard to ignore all the social networking tools that have taken the world by storm. To keep up--and stay competitive--you need to rethink how your organization interacts with this brave new world.You need to stop marketing to consumers and start socializingwith communities who know what they like and aren t afraid to share it. You need to understand the power of social media-and use it to your best advantage. You need The Hyper-Social Organization. Based on the famous Tribalization of Business Study --a wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte--this is the definitive guide to using social media for organizational success. The book s surprising findings and in-depth interviews will challenge everything you know aboutcorporate-consumer relations-starting with The5 Steps to Being Hyper-Social: Forget technology-understand thefour drivers of successful communities. Forget market segments and consumers-think tribes and humans. Forget company-centricity- think human-centricity. Forget channels-think networks. Forget process and hierarchies- think social messiness. Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement.Instead of marketing to general target groups, Gossieaux and Moran reveal how you can refocus your efforts to home in on what matters most to people-the communities or tribes that are at the core of their identities -and unite them through their shared passions, problems, responsibilities, wants, and needs. You ll discover how to establish a real human presence on the Web and in social media communities and sites toopen up a naturally flowing, mutual-and mutually beneficial-exchange of ideas and information. And you ll see what leading companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing right-and how you can do it too. Best of all, you ll hear fascinating, in-depth interviews. Bookseller Inventory # AA39780071714020

More Information About This Seller | Ask Bookseller a Question

Buy New
23.68
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Gossieaux, Francois
Published by McGraw-Hill Education (2010)
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Hardcover Quantity Available: 6
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2010. Hardcover. Book Condition: New. Bookseller Inventory # 0071714022

More Information About This Seller | Ask Bookseller a Question

Buy New
22.72
Convert Currency

Add to Basket

Shipping: 2.30
Within U.S.A.
Destination, Rates & Speeds

10.

Gossieaux, Francois; Moran, Ed
Published by McGraw-Hill Education
ISBN 10: 0071714022 ISBN 13: 9780071714020
New Hardcover Quantity Available: 3
Seller
Lakeside Books
(Benton Harbor, MI, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071714022 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.45. Bookseller Inventory # OTF-Y-9780071714020

More Information About This Seller | Ask Bookseller a Question

Buy New
22.12
Convert Currency

Add to Basket

Shipping: 3.07
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book