Shift: How Top Real Estate Agents Tackle Tough Times (Millionaire Real Estate) - Softcover

Keller, Gary

Softcover

ISBN 10: 0071605266 ISBN 13: 9780071605267

Publisher: McGraw-Hill, 2008

Synopsis

NEW YORK TIMES BESTSELLER

WALL STREET JOURNAL BUSINESS BESTSELLER

USA TODAY MONEY BESTSELLER

"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."
--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash.Author, Richest Kids in America

"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."
--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.

"Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today."
--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009

"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."
--Bernice Ross, Inman News

The Millionaire Real Estate Series
More than 1,000,000 copies sold!

SHIFTS happen...

Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

SHIFT explores twelve proven strategies for achieving success in any real estate market, including

• Master the Market of the Moment: Short Sales, Foreclosures, and REOs
• Create Urgency: Overcoming Buyer Reluctance
• Re-Margin Your Business: Expense Management
• Find the Motivated: Lead Generation
• Expand the Options: Creative Financing

About this title

About the Author:

Gary Keller is Chairman of the Board of Keller Williams ï¿ Realty International. Keller is responsible for providing strategic direction for all Keller Williams ï¿ divisions and affiliate companies, including Keller Williams University, kw.com, homesbyAuction.com, and the agent-led Eagentc.com. Keller established Keller Williams ï¿ with partner Joe Williams in 1983. The company began franchising in 1987 and expanded to Canada in 1998. From 1995 to present, Keller Williams ï¿ has become one of the fastest growing real estate companies in the United States with sales and commissions growth topping 700% during that period. A native of Houston, Texas, Keller attended Baylor University, where he earned a B.B.A. in Marketing and Real Estate in 1979. Keller began his real estate career as an agent and later manager in the JB Goodwin Company from 1979 to 1983. Keller is a member of the Austin Board of Realtors, the Texas Association of Realtors, and the Austin Multiple Listing Service. Keller was nominated and later appointed to the NATIONAL ASSOCIATION OF REALTORSï¿ Board of Directors in 2000. He has served on the Board of the Austin Jaycees, the Board of Directors of the Austin Center for Battered Women, and been listed in Oxfords Whos Who of Young Professionals. An accomplished teacher in all aspects of residential real estate, Gary is a strong proponent of professional education. Beyond his role overseeing the vision and implementation of Keller Williams University, Keller actively pursues mentoring and consulting relationships within and without the company. Keller is married to Mary Pfluger; they have one child, John Christian. He is a musician -- guitar and piano -- and enjoys reading, hiking, traveling, antiques, movies, football, basketball, and spending as much time as possible with his family.

About this edition

• Publisher: McGraw-Hill
• Publication date: 2008
• ISBN 10: 0071605266
• ISBN 13: 9780071605267
• Binding: Paperback
• Number of pages: 320