Create Business and Generate Profits inNew Markets through Innovation!
“The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.”
Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management
“An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.”
William J. Perry, former U.S. Secretary of Defense
“Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders―from CEOs and functional executives to corporate entrepreneurial teams―need to help them navigate theexceptional challenges of organic growth and innovation.”
Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc.
About the Book:
IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities.
In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets.
A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO.
Each of these companies has learned how tocreate new businesses on a repeatable basis.In Grow from Within, two leading scholarsfrom the Kellogg School of Managementexplain how your company can discover theright approach to corporate entrepreneurshipand make it profitable.
Taking innovation to the next level, corporateentrepreneurship is the process of buildingnew businesses within an established organization―new businesses that are distinctfrom the core company but that leveragesome of its most powerful assets.Grow from Within examines:
Innovation is critical to business successand growth, but it’s only the first step. Withoutstrategically driven processes to turninsights into growing businesses, even thebest ideas can fail. Creativity is often serendipitous;innovation management shouldnot be.
Grow from Within provides the knowledgeyou need to conceive and design valuablenew businesses that breathe life into ideasand dramatically improve your top and bottomlines.
"synopsis" may belong to another edition of this title.
Grow from Within provides frameworks and tools for new business design, along with advice on how to plan and lead an ongoing innovation program based on your company's strategic objectives and corporate context. You'll learn how to:
Use Grow from Within to defeat commoditization, expand when acquisitions fail, and retain the talent that makes your company great.
"About this title" may belong to another edition of this title.
Shipping:
£ 3.23
Within U.S.A.
Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0071598324
Book Description hardcover. Condition: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 000986479N
Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0071598324
Book Description Condition: new. Seller Inventory # FrontCover0071598324
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0071598324xvz189zvxnew
Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Seller Inventory # ABTR-273807
Book Description Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also. Seller Inventory # ABRR-273807
Book Description Condition: New. Seller Inventory # RCT1--0266
Book Description Condition: New. Seller Inventory # RCAA--0272
Book Description Condition: new. 1. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Seller Inventory # PSN0071598324