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The international bestseller
Build a better business-through your Personal Branding.
Oprah. Martha Stewart. Charles Schwab. They've built their success around their personal brands. But you don't have to be a celebrity to turn your name into a distinctive "product persona" that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business.
"If you want to be rich and famous, read this book."-Al Ries, coauthor of The 22 Immutable Laws of Branding
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Book Description Paperback. Condition: new. Paperback. The international bestseller-now updated for an even bigger, brand-savvy marketSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire The international bestseller--now updatedfor an even bigger, brand-savvy market This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780071597500
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