Items related to Search Engine Marketing (CONSUMER APPL & HARDWARE...
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Revolutionize Your Internet Marketing
Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.
- Track and measure both digital and traditional marketing with analytics
- Define and use KPIs to manage campaigns and channels for maximum profitability
- Employ SEO strategies to increase leads, conversions, and sales
- Understand how website architecture, keywords, tags, and sitemaps affect search results
- Use PPC to place ads in search engines, radio, TV, and newspapers
- Get hands-on strategies for maximizing Google Analytics and Google AdWords
"synopsis" may belong to another edition of this title.
About the Author:
Andreas Ramos develops Web marketing strategies for global clients. He was the co-founder of a Silicon Valley search engine marketing agency and is an advisor to a number of Silicon Valley startups. Andreas is a frequent speaker at search marketing conferences. Stephanie Cota runs The CCG Group, Inc., which provides corporate training, onsite expert evaluations, and multichannel marketing and sales solutions. She is a member of the Web Analytics Association and served on their Educational Certification Committee in partnership with the University of British Columbia.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill Education
- Publication date2008
- ISBN 10 0071597336
- ISBN 13 9780071597333
- BindingPaperback
- Number of pages288
- Rating
Top Search Results from the AbeBooks Marketplace
Seller Image
Search Engine Marketing (Paperback or Softback)
Published by
McGraw-Hill Education 9/1/2008
(2008)
ISBN 10: 0071597336
ISBN 13: 9780071597333
New
Paperback or Softback
Quantity: 5
Seller:
Rating
Book Description Paperback or Softback. Condition: New. Search Engine Marketing 1.06. Book. Seller Inventory # BBS-9780071597333
Buy New
£ 18.11
Convert currency
Stock Image
Search Engine Marketing
Published by
McGraw-Hill Education
(2008)
ISBN 10: 0071597336
ISBN 13: 9780071597333
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Seller Inventory # OTF-Y-9780071597333
Buy New
£ 14.92
Convert currency
Stock Image
Search Engine Marketing
Published by
McGraw Hill
(2008)
ISBN 10: 0071597336
ISBN 13: 9780071597333
New
Softcover
Quantity: 17
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Feb2215580013402
Buy New
£ 17.53
Convert currency
Seller Image
Search Engine Marketing
Published by
McGraw Hill
(2008)
ISBN 10: 0071597336
ISBN 13: 9780071597333
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 5671737-n
Buy New
£ 18.65
Convert currency
Stock Image
Search Engine Marketing
Published by
McGraw Hill
(2008)
ISBN 10: 0071597336
ISBN 13: 9780071597333
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0071597336xvz189zvxnew
Buy New
£ 24.16
Convert currency
Stock Image
Search Engine Marketing
Published by
McGraw Hill
(2008)
ISBN 10: 0071597336
ISBN 13: 9780071597333
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9780071597333
Buy New
£ 24.19
Convert currency
Stock Image
Search Engine Marketing
Published by
McGraw-Hill Education - Europe
(2008)
ISBN 10: 0071597336
ISBN 13: 9780071597333
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9780071597333
Buy New
£ 24.38
Convert currency
Stock Image
Search Engine Marketing
Seller:
Rating
Book Description Condition: New. Seller Inventory # 6666-ING-9780071597333
Buy New
£ 18.81
Convert currency
Stock Image
Search Engine Marketing
Published by
McGraw-Hill Education - Europe
(2008)
ISBN 10: 0071597336
ISBN 13: 9780071597333
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780071597333
Buy New
£ 24.99
Convert currency
Stock Image
Search Engine Marketing
Published by
McGraw Hill
(2008)
ISBN 10: 0071597336
ISBN 13: 9780071597333
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0071597336-new
Buy New
£ 34.79
Convert currency