Where's Your WOW?: 16 Ways to Make Your Competitors Wish They Were You! - Hardcover

Spizman, Robyn; Frishman, Rick

Hardcover

ISBN 10: 0071545190 ISBN 13: 9780071545198

Publisher: McGraw-Hill Education, 2008

Synopsis

Are you a CEO, manager, or entrepreneur? A consultant, author, or speaker? Or a doctor, lawyer, idea person, or inventor? Whoever you are, and whatever you do, you have a unique WOW factor--that special element only you can deliver to your business that will satisfy and delight your customers and clients. And whether you already have a dream career whose potential you want to maximize, or are just starting to make your way in your profession, you need to target that seed of success that will put you on the map and make you a household name.

Where's Your Wow? is a step-by-step guide to developing what makes you unique--your signature style--and will help you to:

• Envision your success
• Find your unique edge--and sharpen it
• Know your customer
• Apply to the present what you learn from the past
• Create alliances
• Hire people smarter than you
• Spread the word
• Stay hungry
• Put people first

Using Robyn and Rick's Winning system to systematically build a personal brand will boost the profitability of your business. Not through some “magic formula,” but a carefully crafted program that takes into account the wisdom and secrets of hundreds of people who have achieved WOW success.

About this title

From the Back Cover:

When was the last time a product or service made you say, 'Oh Wow!'? This wonder of a book will show you how to create that same magic in your own business."-Ken Blanchard, coauthor of The One Minute Manager®

“If you want to be irresistible, successful and extraordinary, read this book.”-Ken D. Foster, author of Ask and You Will Succeed and CEO of Shared Vision Network

“Your WOW awaits you within the pages of this wonderfully readable book. Read it, apply it and go wow the world!”-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series

“If you're tired of living a mundane life, falling short of success, then you've come to the right book. Robyn and Rick brilliantly deliver the cure!”-Les Brown, world-renowned motivational speaker

“Only the best brands are selling today. Where's Your Wow? shows you how to stand out in the clamoring crowd seeking fortune and fulfillment.”-Dr. Denis Waitley, author of The Seeds of Greatness

“I wish I had Where's Your Wow? back when I first started! This new book will help you reach--and monetize-your personal brand potential. And that's The Savage Truth!”-Terry Savage, author of The Savage Truth on Money and The Savage Number, syndicated Chicago Sun-Times columnist

Synopsis:

Find the WOW that turns attention into money, profits, and career advancement. To achieve business success, it's important to have a quality product or service. But it's also vital to have the WOW factor: that indefinable "something" that makes you really stand out. This fast, fun, and exciting handbook by two media experts lays down the law when it comes to wowing customers and clients-sixteen laws, in fact, delivered in short, sweet, super-accessible bites that propel readers to staggering heights of success. Whether you want to build a career, your work, your service, even yourself, "Where's Your Wow?" shows how to create any of those things into a dynamic brand that will attract customers and guarantee success. This is the proven, pro-active way to WOW the world-and how!

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2008
• ISBN 10: 0071545190
• ISBN 13: 9780071545198
• Binding: Hardcover
• Number of pages: 192