International Business: The Challenge of Global Competition

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9780071540063: International Business: The Challenge of Global Competition

International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition..

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About the Author:

Mike is the professor of Strategy and International Business, and Global Strategy and Law

Professor of Marketing and INternational Business

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Ball, Donald A.; McCulloch, Wendell H.
Published by Mcgraw-Hill Business
ISBN 10: 0071540067 ISBN 13: 9780071540063
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Donald A. Ball and Wendell McCulloch
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