International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition..
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Mike is the professor of Strategy and International Business, and Global Strategy and Law
Professor of Marketing and INternational Business
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Book Description Mcgraw-Hill Business. Hardcover. Book Condition: New. 0071540067 MULTIPLE COPIES AVAILABLE - New Condition - Never Used - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE. Bookseller Inventory # Z0071540067ZN
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800715400631.0