Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally - creating an explosion in the growth rate of international business. Firms operating across borders must also deal with the following forces in the international, foreign and domestic environments:
The relationship of the forces in the international, foreign and domestic environments form the basis of Ball & McCulloch's International Business model.
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Mike is the professor of Strategy and International Business, and Global Strategy and Law
Professor of Marketing and INternational Business
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