International Business: The Challenge of Global Competition

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9780071540063: International Business: The Challenge of Global Competition

Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally - creating an explosion in the growth rate of international business. Firms operating across borders must also deal with the following forces in the international, foreign and domestic environments:
- competitive
- distributive
- economic
- socioeconomic
- financial
- legal
- physical
- political
- sociocultural

The relationship of the forces in the international, foreign and domestic environments form the basis of Ball & McCulloch's International Business model.

"synopsis" may belong to another edition of this title.

About the Author:

Mike is the professor of Strategy and International Business, and Global Strategy and Law

Professor of Marketing and INternational Business

"About this title" may belong to another edition of this title.

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