2011: Trendspotting for the Next Decade (Marketing/Sales/Adv & Promo)

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9780071497275: 2011: Trendspotting for the Next Decade (Marketing/Sales/Adv & Promo)

A better time for your business starts in the next decade.

Are you ready?

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:

  • Read the signs
  • Influence the trends
  • Embrace new and reject stodgy
  • Anticipate change
  • Ask experts the right questions
  • Seek out visionaries and snub fakers
  • Separate the trends from fads
  • Use technology-for everything
  • Cash in on being ahead of the competition!

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

Because this is your life...in 2011.

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Product Description:

A better time for your business starts in the next decade. Are you ready? In this fast and....

From the Back Cover:

They think he's brilliant…

“Laermer is a trendspotter who actually can show us how to separate the important trends in technology from the passing fads.”-The Today show on TrendSpotting

“The author's creativity and sheer enthusiasm shine through and bring the case studies to life.”-Journal of Communication Management on Full Frontal PR

“Best marketing book I've ever read by far.”-Noggin Blog on Punk Marketing

They think he's absurd…

“The book is exactly what it sounds like and twice as disgusting...it rips punk's heart out and beats it to death with a stick.”-Philadelphia Weekly on Punk Marketing

“It’s clear that Laermer is hot to trot. When he moves on to sweeping generalities, it’s hard to keep from chucking [the book] against a wall.”—Los Angeles Times on Get On With It

But he's one important thing-relevant.

“Oh please. They love me, they hate me. Go through the book! There has to be one thing, at the very least, that you appreciate (giggle, chortle, knee slap) and more important, can use. If not, well, call me.”-Richard Laermer on everyone's a critic

Hungry for more? Log on to Laermer.com.

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Book Description McGraw-Hill Education - Europe, United States, 2008. Hardback. Book Condition: New. 212 x 140 mm. Language: English . Brand New Book. A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, I wish I d thought of that. With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 short-short chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you ll live, work, play, buy, sell, talk, text, laugh, and more.You ll discover how miniscule attention spans will increase a need for velocity.how to work while you re sleeping.how to wash off mediocrity.and why today s communication devices will become obsolete. With 2011you ll learn how to participate in change instead of trailing it. Laermer calls trends as he sees em-from what s dead to what s sensational to what s novel and what s next. If you re looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life.in 2011. Bookseller Inventory # AAC9780071497275

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Book Description McGraw-Hill Education - Europe, United States, 2008. Hardback. Book Condition: New. 212 x 140 mm. Language: English . Brand New Book. A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, I wish I d thought of that. With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 short-short chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you ll live, work, play, buy, sell, talk, text, laugh, and more.You ll discover how miniscule attention spans will increase a need for velocity.how to work while you re sleeping.how to wash off mediocrity.and why today s communication devices will become obsolete. With 2011you ll learn how to participate in change instead of trailing it. Laermer calls trends as he sees em-from what s dead to what s sensational to what s novel and what s next. If you re looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life.in 2011. Bookseller Inventory # AAC9780071497275

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Book Description McGraw-Hill. Hardcover. Book Condition: New. Hardcover. 256 pages. Dimensions: 8.3in. x 5.5in. x 1.3in.A better time for your business starts in the next decade. Are you ready In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, I wish Id thought of that. With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 short-short chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how youll live, work, play, buy, sell, talk, text, laugh, and more. Youll discover how miniscule attention spans will increase a need for velocity. . . how to work while youre sleeping. . . how to wash off mediocrity. . . and why todays communication devices will become obsolete. With 2011youll learn how to participate in change instead of trailing it. Laermer calls trends as he sees em-from whats dead to whats sensational to whats novel and whats next. If youre looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life. . . in 2011. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780071497275

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