2011: Trendspotting for the Next Decade (MARKETING/SALES/ADV & PROMO) - Hardcover

Laermer, Richard

Hardcover

ISBN 10: 0071497277 ISBN 13: 9780071497275

Publisher: McGraw Hill, 2008

Synopsis

A better time for your business starts in the next decade.

Are you ready?

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:

• Read the signs
• Influence the trends
• Embrace new and reject stodgy
• Anticipate change
• Ask experts the right questions
• Seek out visionaries and snub fakers
• Separate the trends from fads
• Use technology-for everything
• Cash in on being ahead of the competition!

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

Because this is your life...in 2011.

About this title

Product Description:

Title: 2011 <>Binding: Hardcover <>Author: Richard Laermer <>Publisher: MCGRAW-HILL Professional

Synopsis:

A virtual crystal ball of the business world, media and marketing guru Richard Laermer has captivated advertisers, marketers, entrepreneurs, and publicity devotees with his uncanny ability to spot the Next Big Object. Now he's gone further than ever to peek into the future and give us the 411 on the year 2011 and beyond. Laermer taps into his fine-tuned sense as a media junkie and finds the trends that matter to business, media, entertainment, society, consumer culture, sex, spare time, and more. Oh, and he spares nothing or no one to make a humorous point. Laermer will not only identify the trends that are happening, but show you how to create and influence what is coming. This is trendspotting at its best: a high-speed guided tour of the most lucrative opportunities available.This is the future of success ...in 2011. Who is Richard Laermer...and how does he know so much about the future? He's Public Radio's notorious "Guerilla Consumer" on Marketplace. He is also host of TLC's Taking Care of Business, author of "Trend Spotting" and coauthor of the brand new "Punk Marketing".

He is featured on the "Today" show, CBS, ABC, Fox, CNN, CNBC, and in the "New York Times", "Us" magazine, Chief Executive, "LA Times", "Washington Post", "Daily News", and hundreds of other newspapers, magazines, TV networks and online venues worldwide. He is the founder and CEO of veteran trendspotting agency RLM PR.

About this edition

• Publisher: McGraw Hill
• Publication date: 2008
• ISBN 10: 0071497277
• ISBN 13: 9780071497275
• Binding: Hardcover
• Number of pages: 320