Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

3.5 avg rating
( 4 ratings by GoodReads )
 
9780071497046: Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them.

Sharing insider details from Rapp Collins's breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over.

You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you'll learn how to:

  • Implement your relationship marketing program in four phases: strategic analysis, planning, implementation, and control
  • Utilize databases to gather individualized information and create targeted messages
  • Create specific campaigns that are relevant to different segments of consumers
  • Measure marketing campaign results with ROI calculation models
  • Develop practices that will continuously improve ROI

Rounding out this invaluable guide are illuminating case studies of numerous national and international brands that successfully used relationship marketing to meet their communication needs. Customer Obsession is the definitive roadmap for all businesses that want to achieve the maximum return for their marketing investments.

"synopsis" may belong to another edition of this title.

About the Author:

Abaetê de Azevedo is the CEO of Rapp Collins Latin America. Ricardo Pomeranz is the Global Chief Digital Officer of Rapp Collins Worldwide, as well as President of Rapp Digital, a division of Rapp Collins Brazil Group. Azevedo and Pomeranz frequently lecture on the subject of new technologies and relationship marketing. They both belong to Rapp Collins Global board and have been teaching marketing for 15 years at top MBA programs in Brazil.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

de Azevedo, Abaete; Pomeranz, Ricardo
Published by McGraw-Hill Education
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Hardcover Quantity Available: 1
Seller
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071497048. Bookseller Inventory # Z0071497048ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
15.07
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

de Azevedo, Abaete; Pomeranz, Ricardo
Published by McGraw-Hill Education 2008-10-20 (2008)
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Hardcover Quantity Available: 3
Seller
Ebooksweb COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education 2008-10-20, 2008. Hardcover. Book Condition: New. 1. 0071497048. Bookseller Inventory # Z0071497048ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
15.08
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

de Azevedo, Abaete; Pomeranz, Ricardo
Published by McGraw-Hill Education
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Hardcover Quantity Available: 1
Seller
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071497048. Bookseller Inventory # Z0071497048ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
15.08
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

De Azevedo , Abaete; Pomeranz, Ricardo
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Quantity Available: 1
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97800714970460000000

More Information About This Seller | Ask Bookseller a Question

Buy New
15.41
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

De Azevedo , Abaete; Pomeranz, Ricardo
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Quantity Available: 1
Print on Demand
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Bookseller Inventory # POD_9780071497046

More Information About This Seller | Ask Bookseller a Question

Buy New
18.70
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

De Azevedo , Abaete
Published by McGraw-Hill Education (2008)
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Quantity Available: > 20
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2008. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071497046

More Information About This Seller | Ask Bookseller a Question

Buy New
17.04
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

7.

De Azevedo, Abaete
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Hardcover Quantity Available: > 20
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. Bookseller Inventory # 955150

More Information About This Seller | Ask Bookseller a Question

Buy New
17.49
Convert Currency

Add to Basket

Shipping: 3.20
Within U.S.A.
Destination, Rates & Speeds

8.

Abaete De Azevedo, Ricardo Pomeranz
Published by McGraw-Hill Education - Europe, United States (2008)
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Paperback Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2008. Paperback. Book Condition: New. 231 x 157 mm. Language: English . Brand New Book. Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today s empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins s breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over. You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you ll learn how to: Implement your relationship marketing program in four phases: strategic analysis, planning, implementation, and control Utilize databases to gather individualized information and create targeted messages Create specific campaigns that are relevant to different segments of consumers Measure marketing campaign results with ROI calculation models Develop practices that will continuously improve ROI Rounding out this invaluable guide are illuminating case studies of numerous national and international brands that successfully used relationship marketing to meet their communication needs. Customer Obsession is the definitive roadmap for all businesses that want to achieve the maximum return for their marketing investments. Bookseller Inventory # AAC9780071497046

More Information About This Seller | Ask Bookseller a Question

Buy New
21.06
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Abaete De Azevedo, Ricardo Pomeranz
Published by McGraw-Hill Education - Europe, United States (2008)
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2008. Paperback. Book Condition: New. 231 x 157 mm. Language: English . Brand New Book. Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaete de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today s empowered consumers and encourages the development of meaningful, profitable relationships with them. Sharing insider details from Rapp Collins s breakthrough methodology, the authors provide the tools to implement the next level of relationship marketing, enabling you to pinpoint the unique value of every customer and specific direct marketing techniques for winning them over. You get practical steps for integrating your brand communications and identifying a strong marketing concept to create a campaign that establishes personalized connections with consumers. Then, you ll learn how to: Implement your relationship marketing program in four phases: strategic analysis, planning, implementation, and control Utilize databases to gather individualized information and create targeted messages Create specific campaigns that are relevant to different segments of consumers Measure marketing campaign results with ROI calculation models Develop practices that will continuously improve ROI Rounding out this invaluable guide are illuminating case studies of numerous national and international brands that successfully used relationship marketing to meet their communication needs. Customer Obsession is the definitive roadmap for all businesses that want to achieve the maximum return for their marketing investments. Bookseller Inventory # AAC9780071497046

More Information About This Seller | Ask Bookseller a Question

Buy New
21.75
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

de Azevedo, Abaete
Published by McGraw-Hill Education (2008)
ISBN 10: 0071497048 ISBN 13: 9780071497046
New Hardcover Quantity Available: 20
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2008. Hardcover. Book Condition: New. Bookseller Inventory # 0071497048

More Information About This Seller | Ask Bookseller a Question

Buy New
20.04
Convert Currency

Add to Basket

Shipping: 2.40
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book