Winning Results with Google AdWords, Second Edition

3.55 avg rating
( 51 ratings by GoodReads )
 
9780071496568: Winning Results with Google AdWords, Second Edition

Run a Profitable Google AdWords Campaign

Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!

  • Create strategic groups of ads and keywords
  • Understand Google's Quality Score ad ranking system and quality-based bidding
  • Use the keyword tool to your advantage
  • Develop a successful bidding strategy
  • Write, test, and refine winning ads
  • Filter out inappropriate prospects
  • Expand proven ad campaigns
  • Measure success using Google Analytics and other methods
  • Increase conversion rates

"synopsis" may belong to another edition of this title.

From the Back Cover:

"Andrew Goodman is the world's leading authority on Google Adwords. ...This book had better be on your desk, not on your shelf, if you expect to win with Google." --Fredrick Marckini, Founder, iProspect; Chief Global Search Officer, Isobar

"When we started our business five years ago, this book was critical to our success. It continues that focus of distilling the marketplace and offering strategies to make your Internet marketing spending work. Why learn from mistakes, when you have this book?" --Sean Neville, CEO, Simply Audiobooks

About the Author:

Andrew Goodman is principal of Page Zero Media, a marketing agency which focuses on maximizing clients' paid search marketing campaigns. He is the author of the first edition of this book.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Andrew E. Goodman
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0071496564 ISBN 13: 9780071496568
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. 2nd Revised edition. 231 x 188 mm. Language: English . Brand New Book. Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they re looking for the products and services you re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google s Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates. Bookseller Inventory # AA39780071496568

More Information About This Seller | Ask Bookseller a Question

Buy New
14.27
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Andrew E. Goodman
Published by McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0071496564 ISBN 13: 9780071496568
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2009. Paperback. Book Condition: New. 2nd Revised edition. 231 x 188 mm. Language: English . Brand New Book. Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they re looking for the products and services you re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google s Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates. Bookseller Inventory # AA39780071496568

More Information About This Seller | Ask Bookseller a Question

Buy New
16.86
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Goodman, Andrew
ISBN 10: 0071496564 ISBN 13: 9780071496568
New Quantity Available: 5
Seller
BooksForStudent
(West Bloomfield, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Book In Mint Condition. Shipping With Trackable Method. No APO/FPO Addresses Please. Bookseller Inventory # 9780071496568NHS

More Information About This Seller | Ask Bookseller a Question

Buy New
16.88
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Goodman, Andrew
Published by McGraw-Hill Education (2009)
ISBN 10: 0071496564 ISBN 13: 9780071496568
New Quantity Available: > 20
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2009. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780071496568

More Information About This Seller | Ask Bookseller a Question

Buy New
13.70
Convert Currency

Add to Basket

Shipping: 3.19
Within U.S.A.
Destination, Rates & Speeds

5.

Goodman, Andrew
Published by McGraw-Hill Education (2008)
ISBN 10: 0071496564 ISBN 13: 9780071496568
New Paperback Quantity Available: 20
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2008. Paperback. Book Condition: New. Bookseller Inventory # 0071496564

More Information About This Seller | Ask Bookseller a Question

Buy New
16.11
Convert Currency

Add to Basket

Shipping: 2.39
Within U.S.A.
Destination, Rates & Speeds

6.

Andrew Goodman
ISBN 10: 0071496564 ISBN 13: 9780071496568
New Paperback Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 2008. Paperback. Book Condition: New. 2nd. 185mm x 21mm x 234mm. Paperback. Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this ha.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 400 pages. 0.662. Bookseller Inventory # 9780071496568

More Information About This Seller | Ask Bookseller a Question

Buy New
19
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Andrew Goodman
ISBN 10: 0071496564 ISBN 13: 9780071496568
New Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-ING-00141947

More Information About This Seller | Ask Bookseller a Question

Buy New
16.05
Convert Currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Goodman, Andrew
Published by McGraw-Hill Education (2009)
ISBN 10: 0071496564 ISBN 13: 9780071496568
New Quantity Available: 1
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2009. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CM-9780071496568

More Information About This Seller | Ask Bookseller a Question

Buy New
10.23
Convert Currency

Add to Basket

Shipping: 9
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Goodman, Andrew
Published by McGraw-Hill Education
ISBN 10: 0071496564 ISBN 13: 9780071496568
New PAPERBACK Quantity Available: > 20
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071496564 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 4238070

More Information About This Seller | Ask Bookseller a Question

Buy New
16.10
Convert Currency

Add to Basket

Shipping: 3.19
Within U.S.A.
Destination, Rates & Speeds

10.

Goodman, Andrew
Published by McGraw-Hill Education
ISBN 10: 0071496564 ISBN 13: 9780071496568
New PAPERBACK Quantity Available: 1
Seller
Vital Products COM LLC
(southampton, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0071496564. Bookseller Inventory # Z0071496564ZN

More Information About This Seller | Ask Bookseller a Question

Buy New
20.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book