The Professional: A Manifesto for Business in the 21st Century

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9780071493451: The Professional: A Manifesto for Business in the 21st Century

One of the world's greatest business thinkers presents his vision for changing the culture of leadership

In his innovative book The Professional, Dr. Kenichi Ohmae outlined his prescription for success in the 21st century global business world-a distillation of the precepts of a leader and professional that galvanized Japanese enterprise. Now this edition, in English for the first time, brings his insights on business success to the rest of the world. Ohmae reveals how “the professional” can obtain the expertise, ethics, and discipline to grow business and deliver the highest value to customers, while reclaiming the high place of societal respectability to which they are entitled.

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From the Back Cover:

We are in the age of The Professional.

In the opaque economic world of the 21st century, there are no fixed answers to most problems. It is unrealistic to expect bureaucrats and industries to keep pace with our borderless cyber economy. For this reason, we need professionals who provide appropriate advice on direction and degree.

Professionals are people who not only have specialized knowledge and skills and a high standard of ethics, but also always put the customer first, have an inexhaustible supply of intellectual curiosity and motivation for self-improvement, and are extremely disciplined.

Is this too much to ask? I don't think so. If anything, we should be demanding more.

About the Author:

Dr. Kenichi Ohmae is a management consultant, public speaker and author. A former senior partner at McKinsey & Company, Inc., Ohmae is known as "Mr. Strategy" worldwide, advising multinational corporations and governmental institutions around the globe. Japan's top management guru, he is the author of more than 140 books, including The Mind of a Strategist. His articles have appeared in such major publications as the Wall Street Journal, Harvard Business Review, Foreign Affairs, the New York Times, and Newsweek.

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