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Power and Influence: The Rules Have Changed - Hardcover

 
9780071489768: Power and Influence: The Rules Have Changed
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Your future is at risk. All the old rules of power and influence have changed.

To succeed you need to understand and embrace the new rules.

Technology and the era of globalization have revolutionized the ways to build, keep, and assure success. To cope with these changes, adapt, and accomplish your goals, you not only must gain power, but apply it with wisdom.

In Power and Influence: The Rules Have Changed, master power broker and communications maestro Robert Dilenschneider arms you with the intellectual, technical, and moral weapons-the power tools that you need to get ahead and stay ahead in this increasingly competitive world. He reveals how by acquiring the power and influence you seek and wielding it in a techno-savvy, ethical manner, you can not only advance your personal interests, but also shape a more prosperous future for society at large.

Drawing upon the lessons he learned from his own adaptation to the digital age as well as knowledge gleaned from 1,000 drivers of change in all fields of business, Dilenschneider distills this hard-won experience into ten universal principles for success in a technology-driven volatile economy.

This book also includes anecdotes and insights that further illustrate ways you can acquire and amplify your power. You'll read about well-known visionaries the author has encountered during his illustrious career, as well as everyday people, whose prior know-how and good sense enabled them to succeed.

Most people don't understand power, let alone how to use it effectively. Reading Power and Influence: The Rules Have Changed will ensure that you live up to your professional potential, meet the demands of today's warp-speed world, and achieve personal happiness.

"synopsis" may belong to another edition of this title.

From the Author:
Robert L. Dilenschneider, founder and CEO of The Dilenschneider Group, is
one of the world's foremost communication gurus and leadership coaches. He
is the former president and chief executive officer of Hill and Knowlton,
Inc., where he tripled revenues to nearly $200 million and delivered more
than $30 million in profit. Dilenschneider is widely published, having
authored eight seminal books on business theory, including the bestsellers
Power and Influence and On Power. He has counseled major corporations and
professional groups around the globe, and is frequently called upon by the
media to provide commentary and strategic public relations insights on
major news stories.
Synopsis:
A master power broker and communications maestro explains how technology has transformed everything about building, keeping, and adding to success. As CEO of Hill & Knowlton Inc., and the Dilenschneider group, Robert Dilenschneider has advised presidents, CEOs, as well as the world's most powerful corporate and religious leaders. As the author of eight seminal books on business theory, he crystallized how the rules of power were changing in the marketplace and affected the careers of millions. Now he focuses on the way technology is changing the rules of power and transforming the battlefield of global business. To keep up, we must truly know how the latest innovations work, which ones are the most important to focus on, and what we must do to stay on the cutting edge of business development.Dilenschneider illustrates these truths with case studies from the highest levels of power. He also paints vignettes of his personal encounters with the titans of our age. Dilenschneider shares the lessons he learned from his own adaptation to the digital age as well as knowledge gleaned from 1,000 conquerors of change in all fields of business.

He has distilled his experience in a number of leading books on careers in business. Now, in his most important work, he crystalizes how the rules of power have changed in the 21st century. 'These rules from a master of the power game will change your career - and maybe your life' - Maria Bartiromo, host of "The Wall Street Journal Report with Maria Bartiromo".

"About this title" may belong to another edition of this title.

  • PublisherMcGraw-Hill Education
  • Publication date2007
  • ISBN 10 0071489762
  • ISBN 13 9780071489768
  • BindingHardcover
  • Number of pages224
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