Getting to Big the Small Way - Hardcover

Prestipino, Frank

9780071484404: Getting to Big the Small Way

Hardcover

ISBN 10: 007148440X ISBN 13: 9780071484404

Publisher: McGraw-Hill Education, 2007

Can small changes create big reults? Oracle veteran Frank Prestipino proved that the answer is yes. By applying incremental, constructive changes that did not require large budget spending or lengthy management approvals, Prestipino increased Oracle's and other company's customer demand and profitability-without subjecting them to unacceptable risks.

Now, in Getting to Big the Small Way, Prestipino shares his unique approach for using incremental changes to make large improvements, and shows you how this method can be used in any size business regardless of the industry. Drawing upon his remarkable success at Oracle as well as his experiences at other organizations that achieved great results by thinking small, Prestipino presents an executable strategy for pinpointing the areas in your business where precise change will deliver huge returns.

Prestipino gives you proven tools and techniques that can be easily adopted, with immediate results. He shows you how to grasp fresh opportunities and take steps into new markets with a solid growth strategy. After you determine your mission statement and discover how to connect your company's values with those of your customers, you'll learn how to use small actions to:

Exploit the products, skills, and resources already in your company
Make improvements that will unlock and open new doors to growth
Find new markets you never thought you could enter_
Set priorities and ensure that the right attitudes and motivational drivers are in place_
Identify your true competitors-and decide how to stand apart from them

Prestipino then brings everything together by helping you define the action steps that can be delegated across your organization and empower your employees to bring about change. Throughout, Prestipino provides frameworks for you to follow when implementing your strategy-and ways to measure and manage the success of your incremental advances.

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From the Back Cover:

Small steps can create big changes-and even bigger profits.

As the former VP and strategist at Oracle, Frank Prestipino proved firsthand that when a company thinks small and adopts a focused strategy, growth and profitability follow.

Now, Prestipino shares his knowledge and insights in Getting to Big the Small Way, a hands-on resource for identifying where small changes in your business will achieve the greatest gains-without subjecting it to undue costs or unacceptable risks. Presenting concrete techniques for developing a developing a focused business strategy, he then provides the necessary tools in order to trigger bigadvances in market share, competitiveness, and the bottom line. In this book the author:

Explains how to stand out in the marketplace without making radical changes in your business
Shows you how to get all your employees on board with your strategy
Includes real-world examples to help you take action, as well as a scorecard for setting priorities and measuring results

Synopsis:

A former chief strategist from Oracle reveals which little changes can yield huge results. Can small changes - incremental and constructive - create big profits in a business without subjecting it to undue costs and unacceptable risks? The answer, discovered Oracle veteran Frank Prestipino, is yes. In "Getting to Big the Small Way", Prestipino details how he helped Oracle increase demand, by "thinking small" and adopting a focused strategy for growing profitability and demand in specific target markets. Using his experience at Oracle to illustrate this proven approach, Prestipino presents concrete techniques for identifying where small, low-risk changes will yield the greatest gains. He then provides the necessary tools for implementing the strategy to trigger big advances to market share, competitiveness, and the bottom line.

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