The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy

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9780071481519: The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy

How companies can make the world a better place while enhancing their own corporate culture

When Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World, Benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference' and how any other company can do the same.

Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.

Key features

  • This is the first book of its kind that shows any company how to start a philanthropy program and how that program can help spark performance, boost morale, and heighten brand recognition
  • Readers hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation
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    From the Back Cover:

    The Business of Changing the World reveals exactly how salesforce.com- and many other inspiring companies-are doing well by doing good.”-Larry Brilliant, MD, Executive Director, Google Foundation and Google.org

    In The Business of Changing the World, 20 exceptional leaders share the untold stories of how their companies are making a real difference through corporate philanthropy-and how any other company can do the same. Through their compelling, instructive stories, these visionaries reveal how giving back to the community makes them better citizens, providing proven models and best practices for corporate responsibility.

    • Michael Dell and Kevin Rollins of Dell
    • Craig Barrett of Intel
    • Marc Benioff of salesforce.com
    • Steve Burd of Safeway
    • Steve Case of Revolution
    • Jim Donald of Starbucks
    • Mike Eskew of UPS
    • Larry Fish of Citizens Bank
    • Peter Gabriel of WITNESS
    • Jean-Pierre Garnier of GlaxoSmithKline
    • Alan Hassenfeld of Hasbro
    • Akinobu Kanasugi of NEC
    • Phil Marineau of Levi Strauss & Co.
    • Michael Milken of The Milken Institute
    • John Morgridge of Cisco Systems
    • Marilyn Carlson Nelson of Carlson Companies
    • Laura Scher of Working Assets
    • Klaus Schwab of the World Economic Forum
    • Jeffrey Swartz of Timberland

    About the Author:

    Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand customer relationship management (CRM) solution that would replace traditional enterprise software technology. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in on-demand business services.

    Throughout his career, Benioff has also been committed to using information technology to produce positive social change. In 2000 he launched the Salesforce Foundation-now a multi-million global organization-that pioneered the "1 percent model,” whereby the company contributes 1 percent of profits, 1 percent of equity, and 1 percent of employee hours back to the communities it serves. Benioff is the author of two books, The Business of Changing the World and Compassionate Capitalism. Acknowledging his devotion to finding solutions to global challenges, the Members of the World Economic Forum named Benioff a "Global Leader of Tomorrow”-one of 100 leaders in business, politics, and the arts committed to addressing social issues.

    "About this title" may belong to another edition of this title.

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