The Lead Ladder: Turn Strangers Into Clients, One Step at a Time - Hardcover

Schaller, Marcus

Hardcover

ISBN 10: 0071479090 ISBN 13: 9780071479097

Publisher: McGraw-Hill Education, 2006

Synopsis

A surefire lead generation tool that helps your business generate new customers

No matter what business you're in, you know that success depends on the latest methods to find, woo, and hold onto paying customers. The Lead Ladder serves up a feast of fresh ideas and surefire techniques for doing all that and more. In telling the story of Ted, a salesperson in crisis, Marcus Schaller outlines a proven, step-by-step formula for attracting only the most viable clients, generating dramatically higher sales while reducing advertising and marketing costs and wasted effort.

Key features

A highly successful self-published book now available to a wide audience of business readers

Lead generation is one of the most crucial business-building skills for companies of every size

Schaller's lead generation system has been taught to tens of thousands, nationally, through his highly popular seminars and workshops

About this title

From the Back Cover:

Do you want to attract more clients? Create more business? Make more sales?

Generating sales leads shouldn't be such a struggle, yet for thousands of entrepreneurs, salespeople, and service marketers, attracting clients is the single most difficult thing they face.

The Lead Ladder is the story of Ted, a sales rep who is struggling to attract clients. That is, until he learns how to build a Lead Ladder that attracts more business by identifying the best prospects before his competition can, differentiating himself as an advisor, and personalizing each prospect relationship until the prospect becomes a client.

“The Lead Ladder helped me focus my business development strategy and execution into a powerful, repeatable, and highly adaptable process. I've read dozens of books on the topic, but Marcus's system clarified my approach in a brand-new way that brought me results almost immediately. I very strongly recommend this book to anyone who markets or sells a professional service.”-Jack H. Cage, Senior Client Partner, Technology Markets, Korn/Ferry International

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

About this edition

• Publisher: McGraw-Hill Education
• Publication date: 2006
• ISBN 10: 0071479090
• ISBN 13: 9780071479097
• Binding: Hardcover
• Number of pages: 128