The Lead Ladder: Turn Strangers Into Clients, One Step at a Time

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9780071479097: The Lead Ladder: Turn Strangers Into Clients, One Step at a Time

A surefire lead generation tool that helps your business generate new customers No matter what business you're in, you know that success depends on the latest methods to find, woo, and hold onto paying customers. The Lead Ladder serves up a feast of fresh ideas and surefire techniques for doing all that and more. In telling the story of Ted, a salesperson in crisis, Marcus Schaller outlines a proven, step-by-step formula for attracting only the most viable clients, generating dramatically higher sales while reducing advertising and marketing costs and wasted effort.

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From the Back Cover:

Do you want to attract more clients? Create more business? Make more sales?

Generating sales leads shouldn't be such a struggle, yet for thousands of entrepreneurs, salespeople, and service marketers, attracting clients is the single most difficult thing they face.

The Lead Ladder is the story of Ted, a sales rep who is struggling to attract clients. That is, until he learns how to build a Lead Ladder that attracts more business by identifying the best prospects before his competition can, differentiating himself as an advisor, and personalizing each prospect relationship until the prospect becomes a client.

The Lead Ladder helped me focus my business development strategy and execution into a powerful, repeatable, and highly adaptable process. I've read dozens of books on the topic, but Marcus's system clarified my approach in a brand-new way that brought me results almost immediately. I very strongly recommend this book to anyone who markets or sells a professional service.” -Jack H. Cage, Senior Client Partner, Technology Markets, Korn/Ferry International

About the Author:

Marcus Schaller is founder and president of Purple Dot Group, a lead generation strategy consulting and publishing firm. He has more than eight years of service marketing experience in real estate, consulting, and consumer and business services.

For more information about Purple Dot Group's services, seminars, products, and magazine, visit www.leadladder.com.

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