How to apply Walt Disney's principles of Dream, Believe, Dare, Do, in any company for unprecedented growth and profits
'This book is about the real magic: Stimulating and harmonising the collective energy of your people.' -Ken Blanchard
Named a Fortune magazine 'Best Book of the Year' in 1999, The Disney Way has taught thousands around the world how to put Disney's 10 basic management principles to work in any company. Fully updated and featuring all-new success stories from companies of every size and in every sector, The Disney Way, Second Edition, analyses how Mike Eisner 'lost the pixie dust' and how Disney's new CEO, Bob Iger, has reawakened that 'sleeping princess of a company' by using Walt's legend as his compass.
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The Disney Way embodies valuable lessons for every company.
As we see it, the true secret of the Disney organization is a four-tiered philosophy that Walt Disney embraced 75 years ago: Dream, Believe, Dare, Do. It has been said that Walt was once asked what made him successful. He responded that before he began any venture, he dreamed of things that hadn't been attempted before, he examined his beliefs and values to see if an idea had merit, he dared to turn his idea into reality, and finally, he developed a plan to make it all happen. We have positioned Disney as a benchmark to a variety of companies who have made the Disney magic work for them!
“So useful you may whistle while you work”- Fortune
The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula that propelled his company into the highest echelon of business, creativity, innovation, and success.
Now this fully revised edition profiles a new set of diverse organizations-from The Cheesecake Factory, Ernst and Young, and Four Seasons Hotels and Resorts, to Griffin Hospital, John Robert's Spa, and Men's Wearhouse-that have redefined their businesses by embracing The Disney Way. Walt's “dream, believe, dare, do” credo is a powerful foundation that will support any business, drive any team, and guide any leader to newfound levels of success.
“It was the Disney standard of imagination and engagement that inspired me so many years ago…Now, Bill and Lynn bring these ideals and practices into practical use, with something for any dreamer to use.”-from the new foreword by John Christensen, coauthor of the bestselling book FISH!
“This book is about the real magic: Stimulating and harmonizing the collective energy of your people.”-Ken Blanchard, bestselling author of The One Minute Manager
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