The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! (BUSINESS BOOKS) - Softcover

Goldstein, Beth

Softcover

ISBN 10: 0071477187 ISBN 13: 9780071477185

Publisher: McGraw Hill, 2007

Synopsis

Low- and no-cost tools that win customer loyalty

Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality.

Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to

• Develop targeted customer profiles using affordable market research techniques
• Get inside the heads of customers and learn what makes them tick
• Navigate your marketplace and turn obstacles into opportunities
• Establish winning partnerships that support your company's growth
• Sell your brand to the world using brochures, Web sites, direct mail, and advertising

“Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

About this title

Synopsis:

This is the all-in-one sales and marketing resource that gives entrepreneurs an edge in their business. "The Ultimate Small Business Marketing Toolkit" provides the hands-on guidance you need to implement an integrated sales and marketing program quickly and with minimum cost. Arming readers with dozens of tools and step-by-step instructions, it outlines proven strategies for reaching more customers, organizing the business, and maximizing revenue. You'll get inside the heads of customers without expensive research, be able to properly allocate precious sales and marketing resources, develop campaigns that target customers' needs, and identify beneficial partnerships.

About the Author:

Beth Goldstein, founder of Marketing Edge Consulting Group, LLC, has more than 20 years' experience in sales and marketing. She works one-on-one with clients across the globe and teaches at Boston University's School of Management. Visit her Web site at m-edge.com.

About this edition

• Publisher: McGraw Hill
• Publication date: 2007
• ISBN 10: 0071477187
• ISBN 13: 9780071477185
• Binding: Paperback
• Number of pages: 256