Sales Stories to Sell By: 95 True Accounts of Success You Can Use to Close More Deals (SellingPower Library)

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9780071475853: Sales Stories to Sell By: 95 True Accounts of Success You Can Use to Close More Deals (SellingPower Library)

New Creative Selling Ideas are Being Developed and Tested Right on the Sales Field.

To get them and use them with your own sales prospects, you need to keep your eyes and ears open to what your colleagues are doing. With stories from salespeople in a wide range of industries-from local businesses to international conglomerates, serving every kind of client in every region in the country, your peers in the field share their time-tested secrets that have won them success. Sales Stories to Sell By introduces you to

  • A business forms distributor (and former mime) whose acting skills helped him win over a gatekeeper skilled at screening cold callers and get through to the company's top decision maker
  • A printing sales representative who turned a resistant prospect into his best customer by using a ten-pound bag of lemon drops-and who learned a lesson about selling with a personal touch
  • A vice president for a multiregional trucking company who used a blood drive at his customer's company as an opportunity to impress a customer-and walked away with $5 million in annual revenue

The opportunities for winning the sale are as numerous as the prospects you'll encounter. With the first-hand tips that led 95 sales- people to success, you can turn every customer into a new and profitable client.

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From the Back Cover:

95 real-life sales stories that will boost your creativity-and success

Need some inspired ideas for reaching an elusive prospect, handling an objection, or sealing that next big deal? Great sales careers run on creative, on-the-spot selling solutions, and Gerhard Gschwandtner has collected 95 real-life sales stories from the readers of Selling Power magazine. Every one of these stories gives you valuable real world ideas for dealing with the tough situations most sales pros encounter. Sales Stories to Sell By delivers essential tools to boost success, including:

  • Unique sales challenges, solutions, and nuggets of proven sales wisdom you can apply to your own selling situation
  • Coverage of essential sales topics, from creative presentation ideas to closing
  • Tips and strategies from 20 top sales pros, including Jeffrey Gitomer, Bill Cates, Marjorie Brody, and Jim Cathcart
  • Action steps and techniques to help you build critical skills and turn every sales opportunity to your advantage

About the Author:

Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success library and information on the magazine, visit SellingPower.com.

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