The New Strategic Thinking (BUSINESS BOOKS) - Hardcover

Robert, Michel

Hardcover

ISBN 10: 0071462244 ISBN 13: 9780071462242

Publisher: McGraw Hill, 2005

Synopsis

Title: The New Strategic Thinking( Pure & Simple) <>Binding: Hardcover <>Author: MichelRobert <>Publisher: McGraw-HillCompanies

About this title

Synopsis:

Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies. In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, "The New Strategic Thinking" shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.

About the Author:

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.

About this edition

• Publisher: McGraw Hill
• Publication date: 2005
• ISBN 10: 0071462244
• ISBN 13: 9780071462242
• Binding: Hardcover
• Number of pages: 352