401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition

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9780071441377: 401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition

Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes

Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions.

This fully revised and updated edition of Feltenstein's acclaimed guide features:

  • Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and more
  • An encyclopedia format designed for ready reference
  • A different idea on each page--and how to make it happen

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From the Back Cover:

Surefire, down-and-dirty guerilla marketing tactics for any business

No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers, and win more new customers than you can handle.

Written by a thirty-year marketing veteran who apprenticed at the knee of Ray Kroc--the man behind the McDonald's empire--401 Killer Marketing Tactics to Maximize Profits, Increase Sales, and Stomp Your Competition is a gold mine of tested-in-the-trenches marketing and promotional solutions. With the help of real-world examples from dozens of his clients--including Morton's Steak House, Wendy's, Wolfgang Puck, Ben and Jerry's, Coca-Cola, Hyatt, Haagen-Daaz, Subway, and others--Tom Feltenstein shows you how to:

  • Outwit, out-market and out-sell your competition every time
  • Wage champagne marketing and promotional campaigns on a beer budget
  • Develop a solid marketing plan and stick with it
  • Motivate and reward your employees for maximum sales results

"Tip O'Neill once said, 'All politics are local.' The same can be said for Neighborhood Marketing. Tom Feltenstein nails that concept in this new book."--Jon Luther, CEO, Allied Domecq QSR (Dunkin' Donuts, Baskin-Robbins)

"401 Tactics is another of Tom's must reads for anyone in retail. With Tom's road map, the only thing between you and success is hard work."--Warren N. Hardie, President, Brunswick Bowling and Billiards

About the Author:

Tom Feltenstein has been featured on "Lou Dobbs Moneyline" and Bloomberg Radio among other radio and TV programs, and his articles have appeared in the Wall Street Journal, USA Today, Entrepreneur, and U.S. News and World Report.

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