The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-hour Courses)

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9780071441278: The McGraw-Hill 36-Hour Course in Business Writing and Communication: Manage Your Writing (McGraw-Hill 36-hour Courses)

Good business writing is not a gift, which you either have or you don't. It is a process that can be taught and managed like any other business process. The McGraw-Hill 36-Hour Business Communication Course will teach that process in 36 hours.

Author, teacher, and writing coach Ken Davis helps readers manage their writing skills through a proven 12-step program. From knowing your audience to effectively delivering the message, Davis shows how anyone can become better, more effective communicators. Whether writing better e-mails or memos, or creating more concise reports, The McGraw-Hill 36-Hour Business Communication Course shows business professionals of all levels how they can improve their writing in order to become more effective at their jobs.

With the self-tests, exercises, and exams common to The McGraw-Hill 36-Hour Course Series, this handy guide shows how anyone can be a better writer – and why it’s important. But, far from a primer on spelling, punctuation, and grammar, this real-world guide will help readers deliver their messages more clearly, more concisely, and more effectively, regardless of the medium.

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From the Back Cover:

The easy-to-learn, step-by-step approach for making yourself a more powerful, persuasive business writer

Effective business writing isn't a skill you're born with. It is simply a process, like any other, that becomes simpler when broken into clear, manageable steps.

The McGraw-Hill 36-Hour Course in Business Writing and Communication takes you through each of these steps. Filled with hands-on exercises and self-tests, expert insights, up-to-date case studies, and more, this straight-talking guidebook introduces you to the tools and techniques you need to:

  • Transform your writing from "I" and "You" centered to "We" centered
  • Quickly collect and organize the information you need
  • Use "turn signals" to guide your reader from sentence to sentence
  • Eliminate non-specific words and phrases from your writing
  • Grab your readers' attention by choosing stronger nouns and verbs
  • Manage your online and cross-cultural writing
  • Focus first on getting each project written before concerning yourself with getting it right

In business, whether you are crafting a three-line message or a 300-page report, how and what you write defines who you are. The McGraw-Hill 36-Hour Course in Business Writing and Communication will give you the skills you need to write for success, regardless of your profession or position.

About the Author:

Kenneth W. Davis, Ph.D., has conducted training and consulting for businesses and governments on four continents. A member of the boards of directors of both the Association for Business Communication and the Association of Professional Communication Consultants, Davis has authored or coauthored several influential books on business communication and writing, including Writing: Process, Product, and Power and Business Communication for the Information Age.

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