The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

4 avg rating
( 8 ratings by Goodreads )
 
9780071439190: The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

What do US Special Ops, George Washington, Mao Tse-tung, Sparticus, Oprah Winfrey, and Apple Computers all have in common? In addition to boldness, daring, and a never-say-die attitude, they are among the most successful practitioners of insurgency tactics - the same tactics you need to succeed in your ongoing battle for the hearts, minds, and pocketbooks of today's consumers. To succeed in an age of increasing clutter and competition, you've got to learn to be use the same opportunistic and aggressive energy used by successful underdogs, and never settle for less than a clear victory. "The Underdog Advantage" shows you how. Two of today's most sought-after political and business strategists, David Morey and Scott Miller, masterminded winning presidential campaigns for Vincente Fox of Mexico, Corazon Aquino in the Philippines, and Kim Dae Jung in South Korea, among other world leaders.They've engineered winning congressional and gubernatorial campaigns throughout the US. And they've helped a score of top companies - including Microsoft, Coca-Cola, Apple Computer, Nike, Disney, Verizon, Visa, McDonalds, 7-Eleven, and others - use insurgency principles to achieve or maintain leadership positions in their industries. In the "Underdog Advantage", they analyze the success of the insurgency model and show how even great companies have strayed from the insurgent path and the consequences they paid. More importantly, David and Scott distill insurgency principles into a set of easy-to-follow techniques that you can put to work in your organization right away.A battlefield manual for business leaders of every stripe, "The Underdog Advantage" uses fascinating case studies to explore insurgency principles and shows you how to: instill and maintain an underdog attitude company-wide to move faster, think smarter, and welcome change as an opportunity; develop hyper-aggressive marketing, communications and competitive strategies; create a down-and-dirty culture of insurgency and foster a winning attitude among all staff members; and, continue to gain market share, achieve greater customer satisfaction and have happier, more committed and productive employees. In today's challenged global economy, no incumbent's victory is assured, and just about every company is an underdog. "The Underdog Advantage" shows what it takes to lead your company to market dominance and keep it there. How insurgents rule today's markets - and how your business can join the revolution.Over the past quarter century, David Morey and Scott Miller have masterminded successful political campaigns and helped dozens of companies in everything from bio-tech to telecom to whiskey achieve and/or maintain market dominance. The most important lesson they've learned is that the largest corporations, like the most successful candidates, are at their best when they act small - not as arrogant incumbents, but hungry insurgents. If you hope to prevail in today's fragmented, hyper-competitive markets you're going to have to learn to use the same strategies and tactics that helped the Founding Fathers beat King George, Microsoft beat Big Blue, and Starbucks to sweep the burgeoning market for designer coffee.And now "The Underdog Advantage" shows you how to: develop aggressive marketing strategies that bring you to the forefront of the market; promote a tactical marketing model for organizations of every size; instill the underdog approach in every employee company-wide; and, create the revolutionary culture that propels companies to greater achievement - and visibility. No matter how big your organization or substantial your market share, "The Underdog Advantage" will help you harness the winning energy that can propel your image and your profits to the top of the heap.

"synopsis" may belong to another edition of this title.

About the Author:

David Morey is founder, president, and CEO of DMG, a leading strategic communications consultancy whose clients have included political and corporate leaders around the world. He lives in Washington, DC.

Scott Miller Scott Miller is founder of the Sawyer-Miller Group and Core Strategy Group and a renown political and corporate strategist. He lives in Atlanta.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Morey David
Published by The McGraw-Hill Company
ISBN 10: 0071439196 ISBN 13: 9780071439190
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Book Condition: New. pp. 288. Bookseller Inventory # 5358612

More Information About This Seller | Ask Bookseller a Question

Buy New
17.97
Convert Currency

Add to Basket

Shipping: 3.36
Within United Kingdom
Destination, Rates & Speeds

2.

Morey, David; Miller, Scott; Morey , David; Miller , Scott
Published by McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
New Hardcover Quantity Available: 1
Seller
SharP.Books
(Rockford, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2004. Hardcover. Book Condition: New. New. nice cover, tight binding, clean pages. thanx!. Bookseller Inventory # 008-0140

More Information About This Seller | Ask Bookseller a Question

Buy New
14.70
Convert Currency

Add to Basket

Shipping: 8.97
From U.S.A. to United Kingdom
Destination, Rates & Speeds

3.

David Morey; Scott Miller; David Morey ; Scott Miller
Published by McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2004. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071439196

More Information About This Seller | Ask Bookseller a Question

Buy New
26.21
Convert Currency

Add to Basket

Shipping: 5.15
From U.S.A. to United Kingdom
Destination, Rates & Speeds

4.

David Morey, Scott Miller, David Morey , Scott Miller
Published by McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2004. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0071439196

More Information About This Seller | Ask Bookseller a Question

Buy New
26.15
Convert Currency

Add to Basket

Shipping: 10.93
From U.S.A. to United Kingdom
Destination, Rates & Speeds

5.

Morey, David; Miller, Scott; Morey , David; Miller , Scott
Published by McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
New Hardcover Quantity Available: 1
Seller
Sequitur Books
(Boonsboro, MD, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2004. Hardcover. Book Condition: New. Hardcover and dust jacket. Good binding and cover. Clean, unmarked pages. Ships daily. Bookseller Inventory # 1705240031

More Information About This Seller | Ask Bookseller a Question

Buy New
14.87
Convert Currency

Add to Basket

Shipping: 24.43
From U.S.A. to United Kingdom
Destination, Rates & Speeds

6.

Morey, David, Miller, Scott, Morey , Dav
Published by McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2004. Hardcover. Book Condition: New. Bookseller Inventory # P110071439196

More Information About This Seller | Ask Bookseller a Question

Buy New
34.95
Convert Currency

Add to Basket

Shipping: 15.60
From U.S.A. to United Kingdom
Destination, Rates & Speeds

7.

Morey, David; Miller, Scott; Morey , David; Miller , Scott
Published by McGraw-Hill
ISBN 10: 0071439196 ISBN 13: 9780071439190
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. Hardcover. Book Condition: New. 0071439196 New Condition. Bookseller Inventory # NEW6.0027549

More Information About This Seller | Ask Bookseller a Question

Buy New
48.22
Convert Currency

Add to Basket

Shipping: 31.21
From U.S.A. to United Kingdom
Destination, Rates & Speeds

8.

David Morey and Scott Miller
ISBN 10: 0071439196 ISBN 13: 9780071439190
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800714391901.0

More Information About This Seller | Ask Bookseller a Question

Buy New
79.49
Convert Currency

Add to Basket

Shipping: 19.51
From U.S.A. to United Kingdom
Destination, Rates & Speeds