Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers (MARKETING/SALES/ADV & PROMO) - Softcover

Gerald Michaelson, .

Softcover

ISBN 10: 0071427317 ISBN 13: 9780071427319

Publisher: McGrawHill Education, 2003

Synopsis

This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the bestselling author of "Sun Tzu: The Art of War for Managers" interprets the crafty general's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as 'the principles of the marketing war'. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read "Sun Tzu Strategies for Marketing" and become a master at the art of winning.

About this title

About the Author:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Steven A. Michaelson has an extensive business backgroung, including positions with Procter & Gamble and Sara Lee.

About this edition

• Publisher: McGrawHill Education
• Publication date: 2003
• ISBN 10: 0071427317
• ISBN 13: 9780071427319
• Binding: Paperback
• Number of pages: 256