"synopsis" may belong to another edition of this title.
HOW TO MAKE YOUR BRAND IRRESISTIBLE
Behind every great brand is a great story. In The Hero and the Outlaw, advertising guru Margaret Mark and best-selling author and psychologist Carol Pearson team up to explain how marketers can make their brands or products invincible. Mark and Pearson show you how to discover the "soul" of your brand, and then express that "soul" in ways that tap into universal stories or archetypes. By following their unique, anyone in business can learn how to connect with their customers more deeply and create true brand icons.
"This provocative and insightful book could and should revolutionize the world of marketing." Margaret Wheatley, best-selling author, Leadership and the New Science and co-author, A Simpler Way
"What a great concept! Anyone with a genuine interest in marketing and branding will find this provocative and enlightening book extremely valuable." Bob Wehling, Global Marketing Officer, Proctor & Gamble
"For those wise enough to use this system, the outcome will be consistently more powerful brands and higher ROI. I have seen it applied, and it works every time." Peter Georgescu, Chairman Emeritus, Young & Rubicam
"About this title" may belong to another edition of this title.
Shipping:
£ 3.22
Within U.S.A.
Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_0071407618
Book Description Paperback. Condition: new. Buy for Great customer experience. Seller Inventory # GoldenDragon0071407618
Book Description Paperback. Condition: new. New. Seller Inventory # Wizard0071407618
Book Description Condition: new. Seller Inventory # FrontCover0071407618
Book Description Paperback. Condition: new. Prompt service guaranteed. Seller Inventory # Clean0071407618
Book Description Paperback. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think0071407618
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 1.2. Seller Inventory # Q-0071407618
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0071407618xvz189zvxnew