Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss

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9780071396875: Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss

Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation.

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From the Back Cover:

The faster, easier way to write persuasive, successful proposals every time

A great proposal will clinch the deal; a poor one will kill it--which would you rather write? Writing Winning Business Proposals, Second Edition, gives you the skills, tactics, and strategies you need to write outstanding proposals that will win new clients, make big sales, or convince your boss that your idea will revolutionize the company. You'll get a client's-eye view of what makes a great proposal and master the steps of a battle-tested and proven proposal development process.

This fully updated new edition features dozens of new examples and scenarios. You'll also find insightful new chapters on determining your fees and collaborating to improve your chances of winning as well as tips for creating a persuasive "voice" in your proposal. Writing Winning Business Proposals, Second Edition provides all the tools and expertise you need to:

  • Understand the baseline logic to determine your buyer's desired results
  • Construct a logical methodology for achieving those results
  • Reconcile different perspectives across multiple buyers
  • Crystallize and develop key messages and themes
  • Weave messages and themes throughout your proposal

About the Author:

Richard C. Freed is a trainer with A. T. Kearney Professional Development. Shervin Freed is a former partner at A. T. Kearney and continues to consult.

Joe Romano is a Kearney management consultant and a partner in charge of worldwide training and development.

"About this title" may belong to another edition of this title.

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