Mooney led a team of analysts disguised as customers who spent thousands of dollars on merchandize, then scrutinized the goods, the services, the policies, the returns process and the overall customer experience. The results form the basis of this book. Each "demandment" is a call to action from consumers: "Earn my trust", "Put me in charge", "Inspire me" - and each opens with an overview of the meaning behind the "demandment", then explores real consumer experiences and concludes with a set of questions that help readers to assess their company's strengths and weaknesses in meeting these demands.
"synopsis" may belong to another edition of this title.
"The 10 Demandments applies to every business that needs good customer relationships - and what business doesn't? Building a business model, securing capital, hiring talent, and developing a compelling offer is all for naught unless you have customers. To carry out a customer-centric strategy, every company needs a customer bible like The 10 Demandments to believe in and to execute against." - Guy Kawasaki, author of Rules for RevolutionariesFrom the Publisher:
An informed and interactive roadmap to the hearts, minds, desires, and demands of the new consumer – a manifesto for becoming truly customer-centered, from the actual consumers’ perspective.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill. Hardcover. Book Condition: New. 0071387390 Ships promptly from Texas. Bookseller Inventory # GHT8325CSCM080116H0060
Book Description McGraw-Hill, 2002. Hardcover. Book Condition: New. Bookseller Inventory # P110071387390
Book Description McGraw-Hill, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071387390
Book Description McGraw-Hill, 2002. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0071387390
Book Description McGraw-Hill. Hardcover. Book Condition: New. 0071387390 New Condition. Bookseller Inventory # NEW6.1030100
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713873921.0