"A Technique for Producing Ideas" by James Webb Young is the classic, best-selling prescriptive guide to the creative process from one of advertising's most recognized and lauded practitioners, now reissued as a McGraw-Hill Advertising Classic.
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Today's First Hands-On Guidebook to Understanding the Intricacies of Management Accounting for Improved Decision Making on Every Level
In today's highly competitive business arena, a thorough understanding of the fundamentals of management accounting has become necessary for decision-making success. Techniques of Management Accounting provides executives, managers, and finance professionals with a practical approach to understanding and implementing management accounting's three key areas full-cost accounting, differential cost accounting, and responsibility accounting.
Focusing less on line-item detail and more on real-world applicability, this clearly written and organized book provides the knowledge and insights you need to make accurate, results-oriented decisions concerning
When senior and line managers approve financial decisions without fully understanding them, their organizations lose competitive advantage and are impeded from reaching their full potential. Techniques of Management Accounting covers every aspect of this vital area all in the straightforward language of business instead of the all-too-often confusing and mathematically dense jargon of traditional accounting texts.
"This book's goal is to help managers be more effective in a business environment where an understanding of management accounting is important to success. Moreover, the book aims to give readers an improved ability to communicate with their organizations' accountants, to help ensure that the management accounting information provided to line managers and others is as useful as possible for decision making." From the Introduction
As a manager, do you know how to design a programming process that reinforces your organization's strategy? Are you familiar with the distinction between absorption costing and variable costing, and the advantages and disadvantages of each? Do you know when to include depreciation in making an alternative choice decision and when not to?
And, perhaps most important, do you know how that knowledge could help you and your organization to achieve breakthrough performance?
Techniques of Management Accounting answers the above questions and hundreds more, providing you with the management accounting skills and knowledge you need to understand how the numbers are computed, what they mean, and how managers and finance professionals can work together to use them to improve an organization's competitive stance. From the accounting acumen required to understand financial decisions and formulate specific proposals, to the political, behavioral, and other considerations that can influence senior management's decision process on such proposals, this step-by-step book is decidedly nontraditional in three important respects:
Management accounting plays a vital decision-making role in today's lean organization. Let Techniques of Management Accounting introduce you to the management accounting concepts, principles, and techniques you need to decipher essential financial information. Then interpret and use that information to improve your decision-making in virtually every area of business.About the Author:
James Webb Young (1886-1973) is one of the most notable individuals in advertising history. A man of extreme vision, his 61-year advertising career started in 1912 as a copywriter for the J. Walter Thompson Company and continued until his death in 1973. He was inducted into the Advertising Hall of Fame in 1974. Founder of the Advertising Council, Director of the Commerce Department Bureau of Foreign and Domestic Commerce, Communications Director in the Office of Inter-American affairs and founder of the A.A.A.A., his resume reads like the history of advertising itself. Furthermore, Young is credited with being one of the very first people to ever combine the creative ability of copywriting and art direction with the marketing objective of selling goods and services.
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Book Description McGraw-Hill, 2003. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0071384863
Book Description McGraw-Hill, 2003. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-003-36-6877006
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713848651.0