Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

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9780071382328: Guerrilla PR Wired : Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between

"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.

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From the Back Cover:

"The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline."
--Randal Evenson, president, Evenson & Associates, Inc., and www.4-Dmarketing.com

"This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine's considerable public relations experience to help you reach "P.R. Nirvana" without spending a lot of time or money."
--Geoffrey A. Moore, author of Think Like a Customer . . . to Market Like a Genius

Now in paperback, Guerrilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn:

  • Proven techniques to break through the once-impregnable firewalls of print and broadcast media
  • Strategies to establish--and benefit from&--instant credentials as an expert
  • Tips for writing an attention-grabbing press release and "Web-tailoring" it to its recipients

Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.

About the Author:

Michael Levine heads Levine Communications Office, which is among the entertainment world's most prominent and successful P.R. firms. Called "one of Hollywood's brightest and most respected executives" by USA Today, Levine is the author of eleven previous books, including the bestsellers Guerrilla P.R., The Address Book, and Lessons at the Halfway Point.

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Book Description McGraw-Hill Education - Europe, United States, 2003. Paperback. Book Condition: New. Language: English . Brand New Book. The insights, strategies, and tips [in this book] are indispensable to anyone seeking to build a business or a career through publicity both online and offline. - Randal Evenson, president, Evenson Associates, Inc., and This immensely practical book demystifies the Internet, spells out strategies in plain language, and deploys truckloads of street wisdom drawn from Michael Levine s considerable public relations experience to help you reach P.R. Nirvana without spending a lot of time or money. - Geoffrey A. Moore, author of Think Like a Customer .to Market Like a Genius .Now in paperback, Guerrilla P.R. Wired transports Michael Levine s legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and Web-tailoring it to its recipients. Fast-moving, entertaining, and valuable to everyone, Guerrilla P.R. Wired helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Bookseller Inventory # AAC9780071382328

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