The Power of Corporate Communication: Crafting the Voice and Image of Your Business

3.81 avg rating
( 27 ratings by GoodReads )
 
9780071379496: The Power of Corporate Communication: Crafting the Voice and Image of Your Business

This book provides strategies for effectively communicating with all constituencies, external and internal - and boosting corporate reputation and your bottom line. Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise."The Power of Corporate Communication" is today's most straight-talking guide for mastering the art - and leveraging the power - of corporate communication. Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today's leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson and Johnson, and GE to examine: key components of the corporate communication function; methods to manage multiple constituencies and deliver consistent, relevant messages; crisis communication tactics, and the dangers of creating "spin" as opposed to facing problems head-on; a successful communication program is central to everything your organization accomplishes, or hopes to accomplish.Let "The Power of Corporate Communication" provide you with the tools you need to establish and maintain that program - and build a corporate communication program that provides you with a strategic advantage. 'If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use "The Power of Corporate Communication" as a field guide in building your company's reputation' - From Chapter One.Pick up a copy of today's "Wall Street Journal", and odds are that you'll find a front-page story of a troubled company grappling with a highly public crisis. Now ask yourself: could that situation have been alleviated - or even avoided completely - if executives in the corporation had practiced more effective communication? In nine cases out of ten, the answer will be yes. "The Power of Corporate Communication" outlines a program for creating a powerful, consistent corporate image that will provide measurable long-term benefits and value to your organization.Written by two of the most influential pioneers in the study of corporate communication, this timely book reveals: techniques for being responsive - and effective - in communicating with all forms of media; the importance of strong employee communication programs in carrying out corporate strategy and mission; methods for partnering with governments and communities; strategies for communicating with analysts, investors, customers and other stakeholders; and, steps for building corporate reputation. In today's media-saturated "Age of Transparency," network news programs, cable channels, advocacy groups, and chat rooms are constantly on the lookout for corporate slips and blunders. Scores of high-profile incidents reveal the harsh consequences to companies that fail to recognize the importance of effective corporate communication. "The Power of Corporate Communication" shows you how to give your company's communication programs the weight they deserve. It will help you regain control of your public image, and craft a consistent corporate voice and image - one that will pay bottom-line dividends when the next corporate crisis hits.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Strategies for Effectively Communicating with All Constituencies, External and Internal­­and Boosting Corporate Reputation and Your Bottom Line

Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. The Power of Corporate Communication is today's most straight-talking guide for mastering the art­­and leveraging the power­­of corporate communication.

Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today's leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson & Johnson, and GE to examine:

  • Key components of the corporate communication function
  • Methods to manage multiple constituencies and deliver consistent, relevant messages
  • Crisis communication tactics, and the dangers of creating "spin" as opposed to facing problems head-on

A successful communication program is central to everything your organization accomplishes, or hopes to accomplish. Let The Power of Corporate Communication provide you with the tools you need to establish and maintain that program­­and build a corporate communication program that provides you with a strategic advantage.

"If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use The Power of Corporate Communication as a field guide in building your company's reputation."­­From Chapter One

Pick up a copy of today's Wall Street Journal, and odds are that you'll find a front-page story of a troubled company grappling with a highly public crisis. Now ask yourself: Could that situation have been alleviated­­or even avoided completely­­if executives in the corporation had practiced more effective communication?

In nine cases out of ten, the answer will be yes.

The Power of Corporate Communication outlines a program for creating a powerful, consistent corporate image that will provide measurable long-term benefits and value to your organization. Written by two of the most influential pioneers in the study of corporate communication, this timely book reveals:

Techniques for being responsive­­and effective­­in communicating with all forms of media

  • The importance of strong employee communication programs in carrying out corporate strategy and mission
  • Methods for partnering with governments and communities
  • Strategies for communicating with analysts, investors, customers and other stakeholders
  • Steps for building corporate reputation

In today's media-saturated "Age of Transparency," network news programs, cable channels, advocacy groups, and chat rooms are constantly on the lookout for corporate slips and blunders. Scores of high-profile incidents reveal the harsh consequences to companies that fail to recognize the importance of effective corporate communication.

The Power of Corporate Communication show you how to give your company's communication programs the weight they deserve. It will help you regain control of your public image, and craft a consistent corporate voice and image­­one that will pay bottom-line dividends when the next corporate crisis hits.

About the Author:

Paul Argenti is Professor of Management and Corporate Communication at the Tuck School of Business at Dartmouth College. Both The Wall Street Journal and US News & World Report have rated Professor Argenti's department number one in the nation. The author of numerous books and journal articles, including 1994's groundbreaking Corporate Communication, Professor Argenti has provided management and corporate communication consulting and training to organizations for more than 20 years.

Janis Forman, Ph.D., is founder and director of the Management Communication Program for UCLA's Anderson Graduate School of Management. Professor Forman is a distinguished senior consultant, educator, and speaker. Author of several books and many articles, she received the Association for Business Communication's researcher award for her extensive publication record and its impact on the profession.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Argenti, Paul A; Forman, Janis
Published by McGraw-Hill Education (2002)
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Quantity Available: 2
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2002. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CM-9780071379496

More Information About This Seller | Ask Bookseller a Question

Buy New
17.08
Convert Currency

Add to Basket

Shipping: 2.80
Within United Kingdom
Destination, Rates & Speeds

2.

Argenti, Paul A; Forman, Janis
Published by McGraw-Hill Education - Europe, United States (2002)
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Hardcover Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2002. Hardback. Book Condition: New. 228 x 160 mm. Language: English . Brand New Book. This book provides strategies for effectively communicating with all constituencies, external and internal - and boosting corporate reputation and your bottom line. Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation s image and protect that image when problems arise. The Power of Corporate Communication is today s most straight-talking guide for mastering the art - and leveraging the power - of corporate communication. Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today s leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson and Johnson, and GE to examine: key components of the corporate communication function; methods to manage multiple constituencies and deliver consistent, relevant messages; crisis communication tactics, and the dangers of creating spin as opposed to facing problems head-on; a successful communication program is central to everything your organization accomplishes, or hopes to accomplish.Let The Power of Corporate Communication provide you with the tools you need to establish and maintain that program - and build a corporate communication program that provides you with a strategic advantage. If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use The Power of Corporate Communication as a field guide in building your company s reputation - From Chapter One.Pick up a copy of today s Wall Street Journal , and odds are that you ll find a front-page story of a troubled company grappling with a highly public crisis. Now ask yourself: could that situation have been alleviated - or even avoided completely - if executives in the corporation had practiced more effective communication? In nine cases out of ten, the answer will be yes. The Power of Corporate Communication outlines a program for creating a powerful, consistent corporate image that will provide measurable long-term benefits and value to your organization.Written by two of the most influential pioneers in the study of corporate communication, this timely book reveals: techniques for being responsive - and effective - in communicating with all forms of media; the importance of strong employee communication programs in carrying out corporate strategy and mission; methods for partnering with governments and communities; strategies for communicating with analysts, investors, customers and other stakeholders; and, steps for building corporate reputation. In today s media-saturated Age of Transparency, network news programs, cable channels, advocacy groups, and chat rooms are constantly on the lookout for corporate slips and blunders. Scores of high-profile incidents reveal the harsh consequences to companies that fail to recognize the importance of effective corporate communication. The Power of Corporate Communication shows you how to give your company s communication programs the weight they deserve. It will help you regain control of your public image, and craft a consistent corporate voice and image - one that will pay bottom-line dividends when the next corporate crisis hits. Bookseller Inventory # AA39780071379496

More Information About This Seller | Ask Bookseller a Question

Buy New
22.50
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

3.

Argenti, Paul A; Forman, Janis
Published by McGraw-Hill Education - Europe, United States (2002)
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2002. Hardback. Book Condition: New. 228 x 160 mm. Language: English . Brand New Book. This book provides strategies for effectively communicating with all constituencies, external and internal - and boosting corporate reputation and your bottom line. Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation s image and protect that image when problems arise. The Power of Corporate Communication is today s most straight-talking guide for mastering the art - and leveraging the power - of corporate communication. Dozens of field-tested techniques provide solutions for internal and external corporate communication challenges. Insights from today s leading corporate communication experts combine with real-life examples from global corporations including Microsoft, Johnson and Johnson, and GE to examine: key components of the corporate communication function; methods to manage multiple constituencies and deliver consistent, relevant messages; crisis communication tactics, and the dangers of creating spin as opposed to facing problems head-on; a successful communication program is central to everything your organization accomplishes, or hopes to accomplish.Let The Power of Corporate Communication provide you with the tools you need to establish and maintain that program - and build a corporate communication program that provides you with a strategic advantage. If left unaddressed, issues of corporate communication can come back to haunt a company; when addressed, they can extend its success. Our hope is that you will use The Power of Corporate Communication as a field guide in building your company s reputation - From Chapter One.Pick up a copy of today s Wall Street Journal , and odds are that you ll find a front-page story of a troubled company grappling with a highly public crisis. Now ask yourself: could that situation have been alleviated - or even avoided completely - if executives in the corporation had practiced more effective communication? In nine cases out of ten, the answer will be yes. The Power of Corporate Communication outlines a program for creating a powerful, consistent corporate image that will provide measurable long-term benefits and value to your organization.Written by two of the most influential pioneers in the study of corporate communication, this timely book reveals: techniques for being responsive - and effective - in communicating with all forms of media; the importance of strong employee communication programs in carrying out corporate strategy and mission; methods for partnering with governments and communities; strategies for communicating with analysts, investors, customers and other stakeholders; and, steps for building corporate reputation. In today s media-saturated Age of Transparency, network news programs, cable channels, advocacy groups, and chat rooms are constantly on the lookout for corporate slips and blunders. Scores of high-profile incidents reveal the harsh consequences to companies that fail to recognize the importance of effective corporate communication. The Power of Corporate Communication shows you how to give your company s communication programs the weight they deserve. It will help you regain control of your public image, and craft a consistent corporate voice and image - one that will pay bottom-line dividends when the next corporate crisis hits. Bookseller Inventory # AA39780071379496

More Information About This Seller | Ask Bookseller a Question

Buy New
23.27
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

4.

Argenti, Paul A; Forman, Janis
Published by McGraw-Hill Education (2002)
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2002. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9780071379496

More Information About This Seller | Ask Bookseller a Question

Buy New
22.82
Convert Currency

Add to Basket

Shipping: 2.80
Within United Kingdom
Destination, Rates & Speeds

5.

Argenti, Paul A; Forman, Janis
Published by McGraw-Hill (2002)
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071379495

More Information About This Seller | Ask Bookseller a Question

Buy New
21.99
Convert Currency

Add to Basket

Shipping: 5.38
From U.S.A. to United Kingdom
Destination, Rates & Speeds

6.

Argenti, Paul A; Forman, Janis
Published by McGraw-Hill Professional 2002-07-01 (2002)
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Professional 2002-07-01, 2002. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-ING-00002795

More Information About This Seller | Ask Bookseller a Question

Buy New
26.43
Convert Currency

Add to Basket

Shipping: 2.49
Within United Kingdom
Destination, Rates & Speeds

7.

Argenti, Paul A; Forman, Janis
Published by McGraw-Hill Education (2002)
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Quantity Available: > 20
Print on Demand
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2002. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9780071379496

More Information About This Seller | Ask Bookseller a Question

Buy New
23.23
Convert Currency

Add to Basket

Shipping: 7.75
From U.S.A. to United Kingdom
Destination, Rates & Speeds

8.

Argenti, Paul A; Forman, Janis
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713794961.0

More Information About This Seller | Ask Bookseller a Question

Buy New
11.53
Convert Currency

Add to Basket

Shipping: 20.39
From U.S.A. to United Kingdom
Destination, Rates & Speeds

9.

Argenti, Paul A; Forman, Janis
Published by McGraw-Hill (2002)
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Hardcover Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McGraw-Hill, 2002. Hardcover. Book Condition: Brand New. 1st edition. 294 pages. 9.00x6.25x1.25 inches. In Stock. Bookseller Inventory # __0071379495

More Information About This Seller | Ask Bookseller a Question

Buy New
31.70
Convert Currency

Add to Basket

Shipping: 2.75
Within United Kingdom
Destination, Rates & Speeds

10.

Argenti, Paul A; Forman, Janis
ISBN 10: 0071379495 ISBN 13: 9780071379496
New Hardcover Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 1080941

More Information About This Seller | Ask Bookseller a Question

Buy New
24.97
Convert Currency

Add to Basket

Shipping: 10.19
From U.S.A. to United Kingdom
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book