Designing World-Class E-Learning: How IBM, GE, Harvard Business School and Columbia University Are Succeeding at E-Learning

3.46 avg rating
( 13 ratings by GoodReads )
 
9780071377720: Designing World-Class E-Learning: How IBM, GE, Harvard Business School and Columbia University Are Succeeding at E-Learning

This is a leading Guru's guide to "e-Learning by Doing". The majority of corporate training programs are weak, ineffective, costly - and inconvenient for the time-pressed employees they are supposed to train. "Designing World-Class e-Learning" explores online learning - today's hottest business training topic - and explains the "learning by doing" approach that the author and his firm have used to develop effective online courses for Harvard Business School, IBM, GE, Columbia University, and other leading organizations."Designing World-Class e-Learning" explains how Web-based simulations and role-playing scenarios can be used to radically rethink the process of providing training in organizations. Roger Schank - widely recognized as a leading e-Learning guru and innovator - demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs as they increase productivity. Schank's approach to e-Learning involves: encouraging employees in training to fail - and learn from that failure; just-in-time storytelling from experts; and powerful emotional impact." Designing World Class e-Learning" explores the ways in which the Web can improve the content of training programs, by placing employees in virtual work environments, that allow them to experiment and practice without fear of failure. Written by Dr. Roger C. Schank, creator of custom-designed, interactive training programs for many of today's largest corporations and universities, this innovative book examines the known components of effective training, then explores how they can be greatly enhanced by technology and the Web. "Designing World-Class e-Learning" examines every aspect of designing and implementing Web-based, user-friendly training programs , from three essential steps you must take before creating an e-learning course to methods for assessing and measuring the results of your e-learning program.Opinionated, innovative yet down-to-earth, the book explores: examples of flawed e-learning initiatives, with analyses of how each could have been improved; methods for orienting new-hire employees through interesting, interactive activities; strategies for teaching complex tasks and attitudes to all employees, even those with lower educations or skill levels; and seven criteria for assessing the effectiveness of an e-learning course. When organizations simply transfer existing training programs to the computer screen, they miss out on 98 percent of the Internet's impact and interactivity. "Designing World-Class e-Learning" explains how to design an e-learning program to leverage 100 percent of the delivery and content advantages of the Web, substantially decreasing training costs as it increases overall productivity and training results.

"synopsis" may belong to another edition of this title.

From the Publisher:

Explains:

? how to create e-learning systems that will provide the highest quality learning experience

? how the Web prevents and enables good training.

? how to deal with executives who want cheaper training but who also want good training.

About the Author:

Roger C. Schank, Ph.D., is Distinguished Professor of Computer Science at Carnegie Mellon University, and the founder and chairman of CognitiveArts, a leading e-Learning development firm. He also runs Schank Learning Consultants, an is an acclaimed author, lecturer, as well as the inventor of powerful multimedia training tools. He was the founder of the Institute for the Learning Sciences at Northwestern University and the director of the artificial intelligence project at Yale university. One of the world's leading artificial intelligence researchers, Dr. Schank is the author of more than 125 articles and publications.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Schank, Roger
ISBN 10: 0071377727 ISBN 13: 9780071377720
New Quantity Available: 1
Seller
eQuip Online
(ALIQUIPPA, PA, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Shipped within 24 hrs of purchase. Satisfaction guaranteed!. Bookseller Inventory # 29H9M1000436

More Information About This Seller | Ask Bookseller a Question

Buy New
4.95
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

2.

Schank, Roger
ISBN 10: 0071377727 ISBN 13: 9780071377720
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713777201.0

More Information About This Seller | Ask Bookseller a Question

Buy New
13.60
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

3.

Schank, Roger
Published by McGraw-Hill (2001)
ISBN 10: 0071377727 ISBN 13: 9780071377720
New Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2001. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0071377727

More Information About This Seller | Ask Bookseller a Question

Buy New
16.90
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Schank, Roger
Published by McGraw-Hill (2001)
ISBN 10: 0071377727 ISBN 13: 9780071377720
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2001. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0071377727

More Information About This Seller | Ask Bookseller a Question

Buy New
18.90
Convert Currency

Add to Basket

Shipping: 3.22
Within U.S.A.
Destination, Rates & Speeds

5.

Schank, Roger
Published by McGraw-Hill (2001)
ISBN 10: 0071377727 ISBN 13: 9780071377720
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2001. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071377727

More Information About This Seller | Ask Bookseller a Question

Buy New
25.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Schank, Roger
ISBN 10: 0071377727 ISBN 13: 9780071377720
New Quantity Available: 1
Seller
Ann Isherwood
(Enniskillen, United Kingdom)
Rating
[?]

Book Description Book Condition: New. New Hardcover with dustjacket. Bookseller Inventory # 0425P4XY8DD

More Information About This Seller | Ask Bookseller a Question

Buy New
20
Convert Currency

Add to Basket

Shipping: 10.06
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Schank, Roger
Published by McGraw-Hill (2001)
ISBN 10: 0071377727 ISBN 13: 9780071377720
New Hardcover Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2001. Hardcover. Book Condition: New. Bookseller Inventory # P110071377727

More Information About This Seller | Ask Bookseller a Question

Buy New
40.46
Convert Currency

Add to Basket

Shipping: 2.42
Within U.S.A.
Destination, Rates & Speeds