Designing World-Class E-Learning : How IBM, GE, Harvard Business School, And Columbia University Are Succeeding At E-Learning

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9780071377720: Designing World-Class E-Learning : How IBM, GE, Harvard Business School, And Columbia University Are Succeeding At E-Learning

"Schank's success designing teaching software has made him a much sought after figure among businesses, military clients, and universities."

-The New York Times

The majority of corporate training programs are weak, ineffective, costly, and inconvenient for the time-pressed employees they are supposed to train. Designing World-Class e-Learning explores on-line learning­­--today's hottest business training topic­­--and explains the "learning-by-doing" approach that the author and his firm have used to develop effective on-line courses for Harvard Business School, IBM, GE, Columbia University, and other world-leading organizations.

Roger Schank, a leading E-learning guru and innovator, demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs while increasing productivity. Schank's approach to E-learning involves:

  • e-Learning by doing
  • Encouraging learners to fail--­­and learn from failure
  • Just-in-time storytelling from experts
  • Powerful emotional impact

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From the Back Cover:

A Leading Guru's Guide to "e-Learning by Doing"

The majority of corporate training programs are weak, ineffective, costly­­and inconvenient for the time-pressed employees they are supposed to train. Designing World-Class e-Learning explores online learning­­today's hottest business training topic­­and explains the "learning by doing" approach that the author and his firm have used to develop effective online courses for Harvard Business School, IBM, GE, Columbia University, and other leading organizations.

Designing World-Class e-Learning explains how Web-based simulations and role-playing scenarios can be used to radically rethink the process of providing training in organizations. Roger Schank­­widely recognized as a leading e-Learning guru and innovator­­demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs as they increase productivity. Schank's approach to e-Learning involves:

  • Encouraging employees in training to fail­­and learn from that failure
  • Just-in-time storytelling from experts
  • Powerful emotional impact

Designing World Class e-Learning explores the ways in which the Web can improve the content of training programs, by placing employees in virtual work environments, that allow them to experiment and practice without fear of failure. Written by Dr. Roger C. Schank, creator of custom-designed, interactive training programs for many of today's largest corporations and universities, this innovative book examines the known components of effective training, then explores how they can be greatly enhanced by technology and the Web.

Designing World-Class e-Learning examines every aspect of designing and implementing Web-based, user-friendly training programs , from three essential steps you must take before creating an e-learning course to methods for assessing and measuring the results of your e-learning program. Opinionated, innovative yet down-to-earth, the book explores:

  • Examples of flawed e-learning initiatives, with analyses of how each could have been improved
  • Methods for orienting new-hire employees through interesting, interactive activities
  • Strategies for teaching complex tasks and attitudes to all employees, even those with lower educations or skill levels
  • Seven criteria for assessing the effectiveness of an e-learning course

When organizations simply transfer existing training programs to the computer screen, they miss out on 98 percent of the Internet's impact and interactivity. Designing World-Class e-Learning explains how to design an e­learning program to leverage 100 percent of the delivery and content advantages of the Web, substantially decreasing training costs as it increases overall productivity and training results.

About the Author:

Roger C. Schank, Ph.D., is Distinguished Professor of Computer Science at Carnegie Mellon University, and the founder and chairman of CognitiveArts, a leading e-Learning development firm. He also runs Schank Learning Consultants, an is an acclaimed author, lecturer, as well as the inventor of powerful multimedia training tools. He was the founder of the Institute for the Learning Sciences at Northwestern University and the director of the artificial intelligence project at Yale university. One of the world's leading artificial intelligence researchers, Dr. Schank is the author of more than 125 articles and publications.

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