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For those who have chanted, "this time will be different", history suggests otherwise. But the good news is that the market always recovers to new, higher levels. The book is not a dry, statistical tome covering market trends, dips and recoveries. Instead, Geisst provides readers with fascinating insights into personalities as well as the common mood during market swoons. The author has unearthed many fascinating photographs and historical nuggets which bring to life advances in stock market technology and trends. The 177-page book is vividly illustrated with choice photographs.
While it covers the entire century, most focus is placed on the early days. During the 1900s, Geisst says, "America was in a buoyant mood". Andrew Carnegie had just sold his Carnegie Steel company to JP Morgan, one of Wall Street's wealthiest financiers. A panic ensued over trading in the newly formed US Steel. Nevertheless, the market recovered quickly and Morgan went on to forge other big companies, such as American Telephone and Telegraph. A second market air pocket was hit in 1907, while a full-blown collapse was averted due to quick thinking action by JP Morgan and the big banks of the time. This is reminiscent of the collective actions of the big US banks to avoid a depression after the collapse of the US hedge fund, Long-Term Capital Management, 90 years later.
Geisst, who previously authored Wall Street: A History, along with 10 other books, is both an historian and an investment analyst. He brings historical curiosity along with a keen understanding of what makes it relevant to his work today.
100 Years of Wall Street is an easy read and would be a great gift for those who have spent a lifetime investing, or those who have benefited from the boom of the last few years. --Bruce McWilliams
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