eBusiness or Out of Business: Oracle's Roadmap for Profiting in the New Economy

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9780071373364: eBusiness or Out of Business: Oracle's Roadmap for Profiting in the New Economy

In this text, Mark Barrenechea, senior executive in Oracle's Customer Relationship Management division, provides readers with a view from Oracle on what companies need to know about making the etransformation. While technology and its increasing development makes the future unpredictible, one thing will always remain constant: information is the key to success in any organization. Effective management and easy access to information is vital, and to survive every business must embrace the changes the internet brings to their company. This book covers all aspects of the customer relationship, from supply, manufacturing and sales processes and looks at the internal processes that need to change if businesses are to operate effectively in the new economy.

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From the Back Cover:

A Top Insider Reveals Oracle's Web-Based Success Strategies­­and How to Apply Them to Your Organization

E-Business or Out of Business is the moment-by-moment account of how Oracle, a global leader in technological innovation and eTransformation, was forced to actually transform itself­­or risk being swallowed by the revolution it helped to launch. This fast-paced book provides step-by-step details­­along with valuable historical perspective­­on how Oracle put every aspect and process of its business on the Internet, assembling a global database for customers, suppliers, and employees that was easy to access, and easier to use.

Praise for E-Business or Out of Business

"This book sets out the challenges and opportunities that accompany the transformation from offline commerce to e-business."


Scott McNealy, Chairman and CEO, Sun Microsystems

"The Rosetta stone to competitiveness today is instantaneous, uninterrupted access to all your information assets. Oracle has built a winning e-business through the relentless pursuit of a consolidated, unified global database."


Mike Ruettgers, CEO, EMC

"Succinctly sums up the state and direction of e-commerce. This book draws from Oracle's experience and serves as solid evidence of the company's thought leadership as an e-business pioneer."


Chuck Phillips, Managing Director, Morgan Stanley Dean Witter

"A fascinating guide to how to do business in the Internet era."


Farzad Nazem, Chief Technology Officer, Yahoo!

"The most intelligent presentation of e-business practices I have seen."


Neil Herman, Senior Vice President, Enterprise Software Research, Lehman Brothers

"Oracle's savings suggest that other companies that transform themselves into e-businesses can improve their margins by 10% or more."


Donald L. Lucas, Venture capital member on the Oracle Board

The business advantages available through today's expanding Internet technology are as plentiful as they are powerful. Organizations can now conduct business globally from one or a few data centers, maintain instantaneous contact with both suppliers and customers, add new products or services literally overnight­­and dramatically reduce the cost of transactions and interactions across the board.

Better yet, this transformation is as all-inclusive as it is revolutionary. Every enterprise, regardless of its size, can enhance its competitive position by understanding, and maximizing the commercial value of, the World Wide Web.

E-Business or Out of Business is an insider's report on how Oracle­­demonstrating the foresight its name represents­­became the first software company to move all of its essential operations onto the Internet. Filled with the insights and experiences of Oracle executives, along with case studies of actual companies from Oracle and Microsoft to General Motors and Boeing, E-Business or Out of Business provides a detailed blueprint on how any company can effectively use the Internet to institute its own global database­­and restructure itself to successfully compete in the emerging digital economy.

Written by one of the executives who was central to Oracle's e-Transformation, E-Business or Out of Business describes how, by following Oracle's proven example, any organization can:


-Reconcile new Internet business strategies with traditional bricks-and-mortar operations
-Cut IT expenses and standardize business processes
-Interact with each customer in consistent and effective ways
-Accumulate customer information systematically and reconcile it with data already gathered
-Deploy new products and processes internally­­the moment they become available
-Consolidate separate databases and computer systems into a one-stop global database
-Coordinate multi-vendor applications approaches
-Integrate the automation of all business functions­­marketing, sales, service, call centers, field professionals, HR, financials, and procurement

Becoming an e-business means transforming your company so that the existence of the Internet conditions every point of interaction: call centers, field professionals, suppliers, and end users. It means full collaboration between your employees, partners, and customers. Better than any other organization, Oracle has demonstrated the value of putting virtually every aspect of a business­­from pre-manufacturing internal and supplier contact to post-purchase customer service­­on the Internet.

E-Business or Out of Business is the first in-depth report on how Oracle became one of the first globally interconnected organizations. It clearly demonstrates the problems they saw, the solutions they found, and the strategies they will use to sustain their phenomenal growth in today's continually evolving, undeniably lucrative, and often unforgiving eBusiness marketplace.

About the Author:

Mark Barrenechea is a senior vice president in the CRM Products division of Oracle Corporation.

"About this title" may belong to another edition of this title.

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