Corporate Strategy outlines the fundamentals and foundations of implementing corporate and divisional strategy in today's vertical, Internet-speed business world. Real-world examples and case studies show strategy in action, and help managers and executives build the skill sets needed to set goals and objectives, tackle strategic issues, and increase shareholder value when making decisions about corporate goals. Containing both the structure and feel of a high-level executive seminar, this hands-on book guides readers through the many steps and levels of setting the best course for any corporation or organization.
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A One-Volume, MBA-Level Course on Creatingand ImplementingPowerful Corporate and Divisional Strategy
Decision makers in today's evolving corporate environment often must formulate strategy on two different levels. Corporate-level strategies must focus on a firm's overall goals and objectives. At the same time, division-level strategies require targeted decision-making to accomplish more focused, distinct tasks and responsibilities.
Corporate Strategy outlines and explains a working model for addressing the complex issues of corporate as well as divisional strategy. This straight-talking guide encompasses:
For all businesses, the strategic planning process begins with executives devising strategies for growth, then managers using those strategies to approach operational issues. Corporate Strategy addresses both factionsand provides hands-on answers to the strategic issues and dilemmas faced every day by executives and managers in multidivision companies.
Look to The McGraw-Hill Executive MBA Series for straight-talking, technique-filled books, written by front-line executive education professors and modeled after the programs of top business schools. Other titles in the series include:
In today's increasingly streamlined corporate environment, relationships between parent corporations and their subordinate divisions have been transformed. The inherent values of product and service diversificationonce considered fundamental strategic requirementsare being questioned, and in many cases set aside, in favor of more focused, centralized structures.
Corporate Strategy bridges the gap, providing strategic guidance for the fundamentally linkedyet functionally separatecorporate and divisional factions. Mirroring the tactics, knowledge, and hands-on instruction found in today's finest business schools and executive education seminars, this insightful book builds a step-by-step model for setting short- and long-term corporate goals and objectives, tackling divisional strategic issues, and subsequently improving both corporate performance and shareholder value. Executives, line and staff managers, consultants, and academics can use its charts, checklists, case studies, exercises, and quizzes to:
The major, ongoing restructuring of U.S. industry has introduced a reformulated set of strategic requirements, along with new tools for meeting those requirements. Corporate Strategy provides an innovative, rigorous look at today's strategic issues, describes new tools and alternatives available to address those issues, and outlines a distinctly originalyet fundamentally soundapproach for strategic success in the competitive corporate arena of today and tomorrow.About the Author:
John L. Colley, Jr., D.B.A., is the Almand R. Coleman Professor of Business Administration at The University of Virginia's Darden Graduate School of Business Administration. He is the author of Case Studies in Service Operations, Corporate and Divisional Planning, and other management-related titles and case studies.
Jacqueline L. Doyle, Ph.D., is a visiting assistant professor of business administration and former General Motors Post-Doctoral Fellow at the Darden School. She has consulted with a variety of U.S. businesses in areas of strategy and productivity improvement, and authored or coauthored numerous cases and working papers.
Robert D. Hardie, Ph.D., is a visiting assistant professor of business administration at the Darden School. He is also a project director for the University of Virginia, where he performs financial and strategic analyses on business and technology issues. His research has been primarily in the high-technology area.
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Book Description McGraw-Hill, 2001. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110071372652
Book Description McGraw-Hill, 2001. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0071372652