An introduction to 20 of the most successful women in cyberspace, and how they have paved the way for other women in a traditionally male-dominated environment. The book explores the qualities and the strategies women bring to the Internet business, and looks at the challenges they face.
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More and more women are striking out on their own in cyberspace. DotCom Divas, by Internet strategist Elizabeth Carlassare, profiles 20 of the best and brightest of these founding females, distilling key e-business insights and strategies. Moving beyond the model of two guys working in a garage, the author describes "successful women who are creating real, thriving Web companies from visions that were initially just twinkles in their eyes."
Her choices of women Web entrepreneurs are intriguing and eclectic: Nancy Evans and Candice Carpenter at iVillage, Janina Pawlowski of E-Loan, Eugenie Diserio of the astrology site Astronet, and oneNest founder Durreen Shahnaz, who links disadvantaged artisans with global markets.
Carlassare's readable profiles are not puff pieces. She organizes her visionary leaders into four areas of the Internet economy: Web portal, Web-based services, e-commerce, and e-business applications. Each chapter explores one company and founder in terms of the source of their winning business idea, the business plan, fundraising, team building, and meeting the challenges of growing and marketing their business. Chapter summaries capture the essence of each woman's strategies for success.
Carlassare offers many engaging excerpts from a day in the life of her divas. For example, oneNest CEO Durreen Shahnaz trekking in Bangladesh; Nancy Evans and Candice Carpenter raiding their personal bank accounts to meet the iVillage payroll; and Janina Pawlowski, standing on the floor of Goldman Sachs, sweating out E-Loan's public offering.
The book could have been strengthened by a concluding chapter to underline key success patterns. Still, each chapter offers specific insights and inspiration for both experienced and aspiring Web entrepreneurs. And these powerful perspectives are not for women only. --Barbara MackoffFrom the Back Cover:
Thundering applause for DotCom Divas
¿Read this book and learn why `two guys in a garage¿ is outdated thinking. A must-read for anyone, male or female, starting a Web business.¿-¿Guy Kawasaki, CEO, Garage.com
¿Powerful proof that the doors and windows of opportunity are open to talented, energetic, and persistent people. What a refreshing change that these entrepreneurs happen to be highly qualified women who have seen the possibilities and seized them.¿-¿Myra Hart, Professor of Management Practice, Harvard Business School
¿No longer are female entrepreneurs anomalies in today¿s market. This exciting book follows some remarkable women doing remarkable things on the Internet. Move over and watch these women go¿but more importantly, learn from them.¿ -¿Stephen R. Covey, author of the #1 bestseller, The 7 Habits of Highly Effective People
¿Not just for women, Carlassare¿s book is a must-read for all budding entrepreneurs. She has distilled the keys to entrepreneurial success¿tenacity, vision, flexibility, the importance of building a great team¿as told by the drivers who have done it themselves. Highly recommended.¿-¿Heidi Roizen, Managing Director, Softbank Venture Capital
¿Carlassare takes a fascinating look at the intense entrepreneurial drive of the women behind some of today¿s leading Internet businesses. It¿s an education on lessons learned and strategies for success in the digital economy.¿ -¿Ellen M. Hancock, Chairman and CEO, Exodus Communications
¿Chicks rule! Dotcom Divas shows how women have everything it takes to found and grow great enterprises. Guys should read it to make sure they don¿t have any illusions. Women should read it to be inspired.¿-¿Stewart Alsop, venture capitalist and columnist for Fortune
Prepare to meet some of the most talented, energetic, and visionary Internet entrepreneurs who ever plunged into the e-business revolution. And, oh, by the way ¿ they¿re all women.
Each of these courageous and determined women created an innovative pure-play Net company from the germ of an idea. Dotcom Divas reveals how these founding females dreamed up their winning visions, secured funding, and recruited top-notch team members. It shows you how they overcame business and personal challenges, grew and marketed their businesses, and navigated the constantly changing environment that comes with the e-business territory.
Industry insider Elizabeth Carlassare provides an in-depth, behind-the-scenes perspective on the specific strategies each company has employed and the key lessons each founder has distilled from her Net startup experience¿invaluable insights for experienced and aspiring entrepreneurs alike. You'll get an inside look at:
* How winning e-business ideas are developed
* Twenty innovative e-business models
* How to get financial backing for an Internet business
* The challenges Net entrepreneurs face and how to overcome them
* How to create an Internet offering that ¿wows¿ customers
* Successful strategies, tactics, and marketing techniques
Although they¿re just a tiny fraction of the thousands of women who¿ve launched successful Web-based companies, these entrepreneurs hale from stunningly diverse backgrounds. And their business models display as much variety as they do: from financial disclosures to pet products, B2B e-markets to online communities, and email marketing services to Net infrastructure. You¿ll meet the businesswoman who had already created companies in New York and Lithuania before launching a high-tech Silicon Valley startup, the single mother who revolutionized an industry, and the woman who, after buying a gift on Amazon.com, stopped being ¿an entrepreneur waiting to happen¿ and created a brand-new type of Web business.
All of these twenty-first century heroines share an enterprising mix of courage, intelligence, business savvy, and just a little luck. In Dotcom Divas, they reveal their hard-won business wisdom and practical advice to help you make smart decisions and avoid common pitfalls. Whether you¿re an entrepreneur or Internet professional, or just dreaming about starting your own business, their stories will ignite your own ambitions and inspire you to turn them into a reality that just might click.
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