DotCom Divas: Profiles of 20 Successful Web Companies and the Women Who Founded Them

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9780071362429: DotCom Divas: Profiles of 20 Successful Web Companies and the Women Who Founded Them

In Dotcom Divas, prepare to meet some of the most talented, energetic, and visionary Internet entrepreneurs who ever plunged into the e-business revolution. And, oh, by the way -- they're all women. Industry insider, Elizabeth Carlassare, introduces readers to the inspiring women founders of 20 Internet companies, including LookSmart, Edgar Online, E-Loan, RightWorks, and Marimba. In Dotcom Divas, these Internet pioneers reveal their hard-won business wisdom and practical advice -- invaluable insights for Internet professionals and entrepreneurs alike.

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Product Description:

An introduction to 20 of the most successful women in cyberspace, and how they have paved the way for other women in a traditionally male-dominated environment. The book explores the qualities and the strategies women bring to the Internet business, and looks at the challenges they face.

Review:

More and more women are striking out on their own in cyberspace. DotCom Divas, by internet strategist Elizabeth Carlassare, profiles 20 of the best and the brightest of these founding females, distilling key e-business insights and strategies. Moving beyond the model of two guys working in a garage, the author describes "successful women who are creating real thriving Web companies from visions that were initially just twinkles in their eyes".

Her choices of women Web entrepreneurs are fascinating and eclectic: Nancy Evans and Candice Carpenter at iVillage, Janina Pawlowski of E-Loan, Eugenie Diserio of the astrology site Astronet, and oneNest founder Durreen Shahnaz, who links disadvantaged artisans to global markets.

Carlassare's readable profiles are not puff pieces. She organises her visionary leaders into four areas of the Internet economy: Web portal, Web-based services, e-commerce and e-business applications. Each chapter explores one company and founder in terms of the source of their winning business idea, the business plan, fundraising, teambuilding and meeting the challenges of growing and marketing their business. Chapter-end summaries capture the essence of each woman's unique strategies for success.

Carlassare offers many engaging excerpts from a day in the life of her divas. For example: oneNest CEO Durreen Shahnaz trekking in Bangladesh; Nancy Evans and Candice Carpenter raiding their personal bank accounts to meet the iVillage payroll; and Janina Pawlowski, standing on the floor of Goldman Sachs, sweating out E-Loan's public offering.

The book could have been strengthened by a concluding chapter to underline key success patterns. Still, each chapter offers specific insights and inspiration for both experienced and aspiring Web entrepreneurs. And these powerful perspectives are not for women only. --Barbara Mackoff

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