The eMarketplace: Successful Strategies for B2B eCommerce

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9780071361231: The eMarketplace: Successful Strategies for B2B eCommerce

This work describes the business-to business marketplace and the changes and opportunities presented by the wholesale change in the way in which the world does business. It discusses how the large-company purchaser or distributor and the small to mid-size business owner/marketer can make money in business to business by creating/participating in emarkets, as well as how to get their product out into the emarketplace. This text describes the emarkets, their methods of application, the different models currently in use, and how to make money in business to business the markets. Case studies on successful and flawed business-to-business models are used to demonstrate the points, including: Harley Davidson; Delland; and other leading companies. An additional chapter provides insight for the average vendor, as well as for those looking to start an emarket. This chapter includes an analysis of the advantages and disadvantages of different models of emarketplace.

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From the Publisher:

Endorsements for The E Marketplace
"As a leading financial services firm committed to using the Internet and auction processes to provide more open and accessible markets, at W.R. Hambrecht we see the principles outlined in this book put into practice everyday." William R. Hambrecht CEO, W.R. Hambrecht & Co

This book itself captures the very richness of a successful electronic marketplace. Raisch recognizes that an e-marketplace is at once an economic entity and also a community where buyers and sellers congregate to exchange information and to nurture relationships. By bringing together the lessons of successful web communities, a first-hand familiarity with technology platforms, and insight into marketplace economics, Raisch has produced a must-read for anyone who is either developing or taking part in an electronic marketplace.

Andy Zimmerman Chief Operating Officer idealab! New York

Entrepreneurs of the 21st century need actionable strategies for e-business especially from industry leaders who have run the gauntlet and succeeded."

John Jaquette Director Entrepreneurship & Personal Enterprise Program Cornell University

From the Back Cover:

Experts project that more than one trillion dollars in business to business spending will pass through global digital markets in the next few years. This presents both a significant opportunity and a challenge to all who plan to conduct businesses in the new economy. Welcome to the future­­welcome to the eMarketplace.

Effective business models in the new economy merge digital and physical transactions to form a seamless whole. Simply put, the successful companies will be those that capitalize fully on the technology that makes it possible to conduct business electronically, instantly, and more efficiently­­without sacrificing the important element of human interaction.

The eMarketplace is a practical, much-needed guide to this rapidly evolving industry. In clear, jargon-free language, the book presents an overview of the business dynamics behind the current and emerging digital marketplace, as well as the key market data, terminology, and business model definitions needed to chart the opportunities ahead. Drawing from their extensive experience, Warren Raisch and William Kane, Jr. outline the three key areas of evolution that will change business dramatically and provide a wealth of expertise, practical advice, tips and strategies.

This essential resource includes chapters on:


-Understanding the ebusiness infrastructure
-Developing an effective e-team
-Forming strategic alliances
-Designing content strategies
-Taking business global
Building value into the supply chain
-Creating a high growth organization
-Developing a sustainable, profitable business model

The eMarketplace is also filled with enlightening case studies of successful and flawed business-to-business e-commerce models. Additionally, sharing their thoughts and perspectives on the new economy, commerce flow, knowledge exchanges, and infrastructure, are top visionary leaders of the Internet Age such as Keith Krach, CEO of Ariba; Mark Hoffman, Chairman and CEO of Commerce One; and Gideon Gartner, founder of Gartner Group and Giga Group.

The industry moves at the speed of the Internet. In order to succeed, it is necessary to not just keep up with the latest developments, but stay one step ahead. This book is a must-read for anyone who wants to succeed in the next generation of e-business.

"As a leading financial services firm committed to using the Internet and auction processes to provide more open and accessible markets, at W.R. Hambrecht we see the principles outlined in this book put into practice everyday."
William R. Hambrecht
CEO, W.R. Hambrecht & Co

"By bringing together the lessons of successful web communities, a first-hand familiarity with technology platforms, and insight into marketplace economics, Raisch has produced a must-read for anyone who is either developing or taking part in an electronic marketplace."
Andy Zimmerman
Chief Operating Officer
idealab! New York

As high-tech as the world becomes, the need for human interaction is still a crucial element to all business. The eMarketplace shows how to incorporate the latest technology, and still maintain that crucial element of humanity. Filled with case studies, expert, advice and an invaluable 11-step business planning process for developing your own e-commerce strategies, this book is the definitive resource for the ever-evolving eMarketplace.

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