Basic Concepts in Physiology: A Student's Survival Guide

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9780071356565: Basic Concepts in Physiology: A Student's Survival Guide

A PROVEN METHOD FOR LEARNING THE MOST DIFFICULT-TO-UNDERSTAND CONCEPTS IN PHYSIOLOGY
* Organizes and condenses the key topics in physiology
* Eliminates rote memorization of complicated facts
* Presents difficult concepts in understandable steps
* Reinforces key concepts and definitions
* Allows you to assess your individual competency level and study needs
* Expedites learning with summary boxes, flowcharts, and diagrams that speed review and highlight key points

FINALLY! A STUDY SYSTEM THAT SETS PRIORITIES, MINIMIZES MEMORIZATION, AND REDUCES STRESS!

If you like this study method, try these other titles in the McGraw-Hill BASIC CONCEPTS series.
Brown: BASIC CONCEPTS IN PATHOLOGY 0-07-008321-5
Clancy: BASIC CONCEPTS IN IMMUNOLOGY 0-07-011371-8
Sweeney: BASIC CONCEPTS IN EMBRYOLOGY 0-07-063308-8
McKenzie ; Klein: BASIC CONCEPTS IN CELL BIOLOGY AND HISTOLOGY 0-07-036930-5
Gilbert: BASIC CONCEPTS IN BIOCHEMISTRY, 2nd edition 0-07-1356576
Horwitz: BASIC CONCEPTS IN GENETICS 0-07-134500-0
Stringer: BASIC CONCEPTS IN PHARMACOLOGY, 2nd edition 0-07-135699-1
Slaughter: BASIC CONCEPTS IN NEUROSCIENCE 0-07-136046-8

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Book Description:

Book Description
This book explains the fundamental principles in physiology and focuses on those concepts that students have identified as being most difficult to grasp. Beginning with an overview of homeostasis, the text proceeds to explore the functioning of major body systems. The level of the material progressively builds from the simple to complex so that students can quickly learn the material and feel comfortable applying it.

Key Features

  • Content is presented in simple, jargon-free language – promotes comprehension and application of the material
  • Simple concepts progressively build to the more complex – enables mastery of concepts as opposed to memorization of facts
  • Critical, need-to-know information presented in boxes – provides a self-evaluation method to determine level of knowledge about neuroscience concepts
  • Abundant tables and charts – help compare and contrast key information
Market and Publishing Strategy
The primary objective of this series is to help students master the most difficult topics in basic sciences. This book provides a general overview of physiology and logically progresses from basic to more complex concepts.

Other titles in the series include: 0-07-135699-1: Stringer: BASIC CONCEPTS IN PHARMACOLOGY, 2/e 0-07-008321-5:Brown: BASIC CONCEPTS IN PATHOLOGY 0-07-011371-8:Clancy: BASIC CONCEPTS IN IMMUNOLOGY 0-07-135657-6:Gilbert: BASIC CONCEPTS IN BIOCHEMISTRY, 2/e 0-07-035169-4: McKenzie: BASIC CONCEPTS IN CELL BIOLOGY AND HISTOLOGY 0-07-063308-8: Sweeney: BASIC CONCEPTS IN EMBRYOLOGY

Primary Market Medical students (Y1 & Y2): 16,000/yr

Secondary Market Physician assistant students: 2650/yrNurse practitioners: 60,000

Positioning Statement
A concise overview of physiology that stresses the mastering of fundamental concepts and helps students organize and condense the amount of material that needs to be understood.

Key Competitors

  • Costanzo: BRS Physiology, 2/e, LWW, $28.95, 1998, 315pp
    Organ system approach. Emphasizes clinical relevance through boxed case studies.
  • Bullock: NMS Physiology, 4/e, LWW, $29.95, 2001, 872pp
    Outline format. Includes 300 USMLE-style questions with answers and explanations.

About the Author:

Chuck Seidel, PhD Professor of Physiology Department of Physiology Baylor College of Medicine

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