Sony Playstations have revolutionized the world of video games in less than 3 years. With 10 million Playstations currently used by kids and adults alike. Sony jumped ahead of Nintendo and Sega with little warning. This is the fascinating true story of the marketing conquest of the century. It highlights Playstation's key player creator Ken Kutaragi, and his unrelenting belief in a project that Sony's top brass was ready to abandon.
A bestseller now in its third printing in Japan, Revolutionaries at Sony goes straight to the inside source -- Kutaragi and his team -- to trace the rocky birth and astounding growth of Playstation. It will speak to every reader fascinated by technology, product development, business strategy, global marketing, and the sheer power of a persistent visionary with an unstoppable idea.
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PlayStation is the hottest computer-game platform going, and its 7 billion dollars in annual sales now account for 23 per cent of parent Sony Corp.'s profits. In Revolutionaries at Sony, Reiji Asakura describes how this came about despite long odds and nay-sayers from within and without. Asakura gives all credit to Ken Kutaragi, a visionary executive engineer who recognised the possibilities when he first viewed Sony's revolutionary "System G" 3-D technology in 1984, and who still believes it has achieved only a fraction of its potential for launching "an entire world of computerised home entertainment". Asakura attributes much of the ongoing success to Kutaragi's reliance on more than "an engineer's point of view", noting that whenever he "came across an interesting idea, his thoughts quickly turned to how (it) could be successfully commercialised." Asakura, an economic and technology journalist based in Tokyo, is an unabashed cheerleader of the PlayStation and the people who created it, calling the product "a modern miracle" and Kutaragi "the hero of this book". But anyone curious about these incredibly popular games, which increasingly hook middle managers along with their children, should find the tale an interesting one. -- Howard Rothman, Amazon.com
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