Speaking in their own words, smaller Web entrepreneurs who have followed very different paths to success tell what works and what doesn't in these 23 fascinating site profiles.This newly revised paperback edition provides engaging updates on all 23 sites, which run the gamut from online-only businesses to catalog-linked and storefront-enhanced enterprises.
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If leadership by example is the best way to inspire, you'll find plenty of inspiration in Striking it Rich.com. Rather than write another how-to-build-a-better-Web-site guide, Los Angeles Times columnist Jaclyn Easton profiles 23 successful sites, detailing what has brought these firms to their current status.
For those who think reading the stories of Motorcycle Online and HorseNet holds little interest for what they're trying to accomplish, Easton advises in her introduction that a site's content is irrelevant--it's how the business is run that matters. The one point Easton hammers throughout these profiles is that all the site owners are passionate about their businesses--a quality more important than such buzzwords as "interactivity" and "stickiness."
All of the subjects tell fascinating yet strikingly similar tales en route to becoming "incredibly successful" (though Easton's use of the term is a bit fuzzy). All of the profile subjects conducted extensive research and think more about how to serve their customers than what type of animation to include on their site. It's hard not to be inspired by a successful Web company whose business offers auctions of remnant steel (Weirton Steel).
For anyone who isn't sure how to make a Web-based business a success, Striking it Rich.com is essential reading. --John Frederick MooreFrom the Back Cover:
StrikingitRich.com is not a how-to book. It's better. It's a 'how-it-was done book', revealing 23 unique blueprints for success in every type of Web-based enterprise including consumer retailing, business-to-business sales information sites that rely on advertising revenue. These are exclusive stories of extraordinary e-commerce riches, stories that have never been told...until now.
"These colorful case studies will introduce you to Webpreneurs whose experiences point the way to the future. It's both fun to read and also helpful. Prepare to take notes!"
Alan. Webber, Founding Editor, Fast Company magazine
"This book is a must read for anyone currently doing business on the web or for all those wondering what all the excitement is about."
David Bohnett, Founder and CEO, Geocities
"StrikingItRich.com reads more like a burst of fascinating short stories than a business book. These are real tales of real people making real money."
Vic Sussman, Commentator for public radio's "Marketplace"
"Easton's withering interrogation methods and her experience as a business reporter elicit some precious nuggets of inside information."
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Book Description McGraw-Hill Companies, 2000. Paperback. Book Condition: New. book. Bookseller Inventory # 0071355790
Book Description McGraw-Hill Companies, 2000. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071355790
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713557971.0