Striking it Rich.com: Profiles of 23 Incredibly Successful Web Sites You've Probably Never Heard of (CommerceNet Press)

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9780071355797: Striking it Rich.com: Profiles of 23 Incredibly Successful Web Sites You've Probably Never Heard of (CommerceNet Press)

Speaking in their own words, smaller Web entrepreneurs who have followed very different paths to success tell what works and what doesn't in these 23 fascinating site profiles.

This newly revised paperback edition provides engaging updates on all 23 sites, which run the gamut from online-only businesses to catalog-linked and storefront-enhanced enterprises.

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Review:

Even as Net traffic soars, a general feeling persists that nobody--save computer and sex sites and a few other big-time exceptions--is really making money online. Hogwash, proclaims Los Angeles Times columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up "significant revenues" right now.

StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You've Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and Chief Executive Officer Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read. --Howard Rothman, Amazon.com

From the Back Cover:

StrikingitRich.com is not a how-to book. It's better. It's a 'how-it-was done book', revealing 23 unique blueprints for success in every type of Web-based enterprise including consumer retailing, business-to-business sales information sites that rely on advertising revenue. These are exclusive stories of extraordinary e-commerce riches, stories that have never been told...until now.

"These colorful case studies will introduce you to Webpreneurs whose experiences point the way to the future. It's both fun to read and also helpful. Prepare to take notes!"

­­Alan. Webber, Founding Editor, Fast Company magazine

"This book is a must read for anyone currently doing business on the web or for all those wondering what all the excitement is about."

­­David Bohnett, Founder and CEO, Geocities

"StrikingItRich.com reads more like a burst of fascinating short stories than a business book. These are real tales of real people making real money."

­­Vic Sussman, Commentator for public radio's "Marketplace"

"Easton's withering interrogation methods and her experience as a business reporter elicit some precious nuggets of inside information."

­­Upside Magazine

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