The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

3.65 avg rating
( 17 ratings by GoodReads )
 
9780071347952: The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

'A superb book with real substance and passion that could and should change your organization. A plethora of original concepts and tools illustrated in marvelous case studies provide new insight into brands and their management' - David A. Aaker., E.T. Grether Professor of Marketing Strategy at The University of California at Berkeley and author of "Building Strong Brands". '"The BrandMindset" is all about building Genuine Brands; they lead with the heart, nurture with the soul and build one customer at a time' - Howard Schultz, Chariman and CEP, Starbucks Coffee Company and best-selling author of "Pour Your Heart Into It".'"The BrandMindset" clearly articulates 'how to think like a brand' which is necessary to understand before an organization can act like a brand' - Dave Whitwam, Chairman and CEO of Whirlpool Corporation. 'After reading "The BrandMindset" you should not only consider changing the way you do business, but you'll have a real good idea about how to go about it - and doing so truly builds Brand Equity' - Robert shulman, CEO of Copernicus and author of "Marketing Myths That Are Killing Business". 'Today is not enough to provide a service or a product. Success comes when the product and service are created and delivered through a BrandMindset' - Christopher W. Hart, Ph.D., President of the Spire Group and author of "Extraordinary Guarantees".

"synopsis" may belong to another edition of this title.

About the Author:

Duane E. Knapp (Seattle, WA) is the president of Brand Strategy, a consulting firm whose clients include AT&T, AAA, and Loews Hotels.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Knapp, Duane
Published by McGraw-Hill Education
ISBN 10: 007134795X ISBN 13: 9780071347952
New Hardcover Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 007134795X. Bookseller Inventory # HGT2175YLVW080616H0059

More Information About This Seller | Ask Bookseller a Question

Buy New
2.72
Convert Currency

Add to Basket

Shipping: 7.43
From U.S.A. to United Kingdom
Destination, Rates & Speeds

2.

Knapp, Duane
Published by McGraw-Hill (1999)
ISBN 10: 007134795X ISBN 13: 9780071347952
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX007134795X

More Information About This Seller | Ask Bookseller a Question

Buy New
7.52
Convert Currency

Add to Basket

Shipping: 11.63
From U.S.A. to United Kingdom
Destination, Rates & Speeds

3.

Knapp, Duane
Published by McGraw-Hill Education (1999)
ISBN 10: 007134795X ISBN 13: 9780071347952
New Quantity Available: > 20
Print on Demand
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 1999. HRD. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9780071347952

More Information About This Seller | Ask Bookseller a Question

Buy New
18.46
Convert Currency

Add to Basket

Shipping: 2.80
Within United Kingdom
Destination, Rates & Speeds

4.

Knapp, Duane
Published by McGraw-Hill Education
ISBN 10: 007134795X ISBN 13: 9780071347952
New Hardcover Quantity Available: 1
Seller
Billy's Library
(Portage, IN, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 007134795X. Bookseller Inventory # A13-N00022

More Information About This Seller | Ask Bookseller a Question

Buy New
3.14
Convert Currency

Add to Basket

Shipping: 18.27
From U.S.A. to United Kingdom
Destination, Rates & Speeds

5.

Knapp, Duane
ISBN 10: 007134795X ISBN 13: 9780071347952
New Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-ING-00277522

More Information About This Seller | Ask Bookseller a Question

Buy New
20.49
Convert Currency

Add to Basket

Shipping: 2.50
Within United Kingdom
Destination, Rates & Speeds

6.

Knapp, Duane
Published by McGraw-Hill Education - Europe, United States (1999)
ISBN 10: 007134795X ISBN 13: 9780071347952
New Hardcover Quantity Available: 10
Print on Demand
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 1999. Hardback. Book Condition: New. 231 x 155 mm. Language: English . Brand New Book ***** Print on Demand *****. A superb book with real substance and passion that could and should change your organization. A plethora of original concepts and tools illustrated in marvelous case studies provide new insight into brands and their management - David A. Aaker., E.T. Grether Professor of Marketing Strategy at The University of California at Berkeley and author of Building Strong Brands . The BrandMindset is all about building Genuine Brands; they lead with the heart, nurture with the soul and build one customer at a time - Howard Schultz, Chariman and CEP, Starbucks Coffee Company and best-selling author of Pour Your Heart Into It . The BrandMindset clearly articulates how to think like a brand which is necessary to understand before an organization can act like a brand - Dave Whitwam, Chairman and CEO of Whirlpool Corporation. After reading The BrandMindset you should not only consider changing the way you do business, but you ll have a real good idea about how to go about it - and doing so truly builds Brand Equity - Robert shulman, CEO of Copernicus and author of Marketing Myths That Are Killing Business . Today is not enough to provide a service or a product. Success comes when the product and service are created and delivered through a BrandMindset - Christopher W. Hart, Ph.D., President of the Spire Group and author of Extraordinary Guarantees . Bookseller Inventory # APC9780071347952

More Information About This Seller | Ask Bookseller a Question

Buy New
25.06
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

7.

Knapp, Duane
Published by McGraw-Hill Education - Europe, United States (1999)
ISBN 10: 007134795X ISBN 13: 9780071347952
New Hardcover Quantity Available: 10
Print on Demand
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 1999. Hardback. Book Condition: New. 231 x 155 mm. Language: English . Brand New Book ***** Print on Demand *****. A superb book with real substance and passion that could and should change your organization. A plethora of original concepts and tools illustrated in marvelous case studies provide new insight into brands and their management - David A. Aaker., E.T. Grether Professor of Marketing Strategy at The University of California at Berkeley and author of Building Strong Brands . The BrandMindset is all about building Genuine Brands; they lead with the heart, nurture with the soul and build one customer at a time - Howard Schultz, Chariman and CEP, Starbucks Coffee Company and best-selling author of Pour Your Heart Into It . The BrandMindset clearly articulates how to think like a brand which is necessary to understand before an organization can act like a brand - Dave Whitwam, Chairman and CEO of Whirlpool Corporation. After reading The BrandMindset you should not only consider changing the way you do business, but you ll have a real good idea about how to go about it - and doing so truly builds Brand Equity - Robert shulman, CEO of Copernicus and author of Marketing Myths That Are Killing Business . Today is not enough to provide a service or a product. Success comes when the product and service are created and delivered through a BrandMindset - Christopher W. Hart, Ph.D., President of the Spire Group and author of Extraordinary Guarantees . Bookseller Inventory # APC9780071347952

More Information About This Seller | Ask Bookseller a Question

Buy New
25.86
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

8.

Knapp, Duane
Published by McGraw-Hill (1999)
ISBN 10: 007134795X ISBN 13: 9780071347952
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 007134795X

More Information About This Seller | Ask Bookseller a Question

Buy New
21
Convert Currency

Add to Basket

Shipping: 5.48
From U.S.A. to United Kingdom
Destination, Rates & Speeds

9.

Knapp, Duane
Published by McGraw-Hill Education (1999)
ISBN 10: 007134795X ISBN 13: 9780071347952
New Quantity Available: > 20
Print on Demand
Seller
PBShop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 1999. HRD. Book Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bookseller Inventory # IP-9780071347952

More Information About This Seller | Ask Bookseller a Question

Buy New
18.97
Convert Currency

Add to Basket

Shipping: 7.89
From U.S.A. to United Kingdom
Destination, Rates & Speeds

10.

Knapp, Duane
ISBN 10: 007134795X ISBN 13: 9780071347952
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713479521.0

More Information About This Seller | Ask Bookseller a Question

Buy New
10.45
Convert Currency

Add to Basket

Shipping: 20.76
From U.S.A. to United Kingdom
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book