How to Sell with a Laptop; Shoulder to Shoulder Techniques for Powerful Laptop Sales Presentations

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9780071345217: How to Sell with a Laptop; Shoulder to Shoulder Techniques for Powerful Laptop Sales Presentations

Most salespeople now have laptop computers, but rarely receive training in how to use them effectively to make a sales presentation. How to Sell with a Laptop is the first book that tells sales people: How to use a laptop computer strategically on each sales call; What to do and what not to do when delivering a laptop-based sales presentation; How to use the Web to access information during a sales call, and; Tips for making easy PowerPoint presentations - customized for each client.

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From the Back Cover:

Make the Most of the World's Finest Sales Tool. How to Sell with a Laptop. Shoulder-to-Shoulder Techniques for Powerful Laptop Sales Presentations. This focused, easy-to-use guide shows you how to turn your laptop computer into your most valuable tool for making a sales presentation. Based on world-class sales training programs developed for such top organizations as 3M, DuPost, General Electric, Sprint, and Coors, How to Sell with a Laptop shows how to use your laptop to: Help present your sales story to your customer; Demonstrate your product or service with multimedia; Transform the sales dynamic from "across-the-table" to shoulder-to-shoulder"; Make more and bigger sales with 10 key ideas for selling with a laptop; Maximize the value of PowerPoint; Use your laptop as a sales tool seamlessly and strategically; Provide sales information in a more powerful way; Connect easily to overhead projectors, TVs, and other equipment; Avoid technical pitfalls during the sales call. How to Sell with a Laptop can help you become a more effective salesperson by maximizing your most powerful - and underutilized - selling tool. Used with your laptop, this guide can be the most effective tool you'll ever own.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Andrew Jenkins, Dick Elder, Dave Thomas
Published by McGraw-Hill (1999)
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Andrew Jenkins; Dick Elder; Dave Thomas
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Jenkins,Andrew, Elder,Dick, Thomas,Dave
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