Building Data Mining Applications (Enterprise Computing)

 
9780071344449: Building Data Mining Applications (Enterprise Computing)

-- Technology assigned to drive business goals -- Recently there have been many books written about data warehousing and several about data mining. Most of these focus on only one part of these technologies and have not shown how the technologies fit together to provide a business solution. This is a book to bridge the gap and give IT managers enough information so that they can implement the solution in a timely and credible way.
-- Justify what to buy -- IT managers are faced with many challenges and choices everyday in finding solutions to their data mining and data warehousing systems. This book arms them with strategies and an overview of the tools available so they can decide what is appropriate for their business needs.
-- The personal touch -- Provides comparison and contrast to different approaches and tools available for today's data mining. The authors then work with readers through a step-by-step plan to help them develop a personalized approach that will work best in their organization.
-- Shows readers how to make gains in their industry -- With focus on implementation and data mining technology, this book gives readers the ability to recognize and track patterns within their data, giving them a key competitive advantage over competition.

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Product Description:

This text provides comparison and contrast to different approaches and tools available for contemporary data mining. It offers a step-by-step plan to help readers develop a personalized approach.

From the Back Cover:

How data mining delivers a powerful competitive advantage!

Are you fully harnessing the power of information to support management and marketing decisions?

You will, with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling help you understand the principles of data warehousing and data mining systems, and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible.

Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues...evaluate current data mining application packages...and let real-world examples show you how data mining can impact and improve all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!

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Berson, Alex; Smith, Stephen J.
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