Soon francs, lire, and deutschemarks will be relics of the past. When the euro replaces most major European currencies starting January 1, 1999, it will make Europe the largest economic block in the world -- setting off shock wave for U.S. companies that must deal with the consequences. This concise guide to the euro and its far-reaching implications is written for any professional involved in general business readers rather than financial specialists. It features:
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Christian N. Chabot's Understanding the Euro is a well-rounded guide to the world's newest currency--whether you're planning to do business in Europe or just visit. Written in an easy-to-read question-and-answer format, the book shows how the euro is transforming Europe into a global economic powerhouse. Chabot writes: "This monetary revolution creates the second largest economic bloc in the world, a single market of almost 300 million people, a drastically changed European business environment and the first potential challenge to the supremacy of the US dollar." Chabot gives a concise history of the idea, which stems from Winston Churchill's call for a united European nation in 1946. He also looks at the risks and opportunities that the euro presents to both managers and investors and includes helpful charts that neatly summarise Euroland's 11 economies. -- Dan Ring, Amazon.comFrom the Author:
Europe's Economic and Monetary Revolution
On January 1, 1999, the world witnessed one of the most profound and far-reaching economic events of modern history. On that date, the European Union launched the final stage of Economic and Monetary Union (EMU), thereby creating a new trans-European currency, the euro, that will back well over $6000 billion of new goods and services in its first year. This monetary revolution gives birth to the second largest economic bloc in the world, a single market of almost 300 million people, a drastically changed European business environment, and the first potential challenge to the supremacy of the US dollar. Hence, the euro affects not only the bankers, financiers and economists of Europe, but also executives, managers, investors, marketers, analysts, attorneys, journalists and politicians worldwide. In direct and simple language, this book introduces everything professionals worldwide need to know in order to survive and succeed in the post-euro world. It discusses an array of timely and crucial topics, including but not limited to the following: key facts about the euro, the new currency's impacts on the European common market, the role of the newly created European Central Bank, factors that will determine the euro's strength and stability, key effects on global operations, strategic changes firms need to address, and the impact of monetary union on stock and bond markets worldwide. Complete with illustrative figures, a euro glossary, and a detailed index, this is the perfect book for professionals who hope to come to terms with the international business environment of the next century.
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