Crawford New Products Management, 9e

ISBN 13: 9780071332651

New Products Management, 9e

 
9780071332651: New Products Management, 9e

New Product Management 9Th Edition by Crawford, 9780071332651

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Crawford
ISBN 10: 0071332650 ISBN 13: 9780071332651
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Book Description Paperback. Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # IA9780071332651

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Merle Crawford & Anthony Di Benedetto
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Book Description Softcover. Book Condition: New. 9th edition. Brand New; Paperback; Black & White Edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # INABINIS1466785

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Merle Crawford & Anthony Di Benedetto
ISBN 10: 0071332650 ISBN 13: 9780071332651
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GREAT BOOKS DEAL
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Book Description Softcover. Book Condition: New. 9th edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # INAB1466785

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Crawford
Published by MCGRAW-HILL EDUCATION (INDIA) LTD
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Book Description MCGRAW-HILL EDUCATION (INDIA) LTD. Book Condition: New. 0071332650 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # SI9780071332651

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Anthony Benedetto,Merle Crawford
Published by McGraw Hill Education (2011)
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Book Description McGraw Hill Education, 2011. Softcover. Book Condition: New. 5th or later edition. Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the manage-ment approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a ?new product.? Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. TABLE OF CONTENTS: Part I: Overview and Opportunity Identification/Selection Chapter 1: The Menu Chapter 2: The New Products Process Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products Part II: Concept Generation Chapter 4: Preparation and Alternatives Chapter 5: Problem-Based Ideation: Finding and Solving Customers? Problems Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques Part III: Concept/Project Evaluation Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen Chapter 11: Sales Forecasting and Financial Analysis Chapter 12: Product Protocol Part IV: Development Chapter 13: Design Chapter 14: Development Team Management Chapter 15: Product Use Testing Part V: Launch Chapter 16: Strategic Launch Planning Chapter 17: Implementation of the Strategic Plan Chapter 18: Market Testing Chapter 19: Launch Management Chapter 20: Public Policy Issues Printed Pages: 552. Bookseller Inventory # 68449

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Anthony Benedetto,Merle Crawford
Published by McGraw Hill Education (2011)
ISBN 10: 0071332650 ISBN 13: 9780071332651
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A - Z Books
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Book Description McGraw Hill Education, 2011. Softcover. Book Condition: New. 5th or later edition. Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the manage-ment approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a ?new product.? Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management. TABLE OF CONTENTS: Part I: Overview and Opportunity Identification/Selection Chapter 1: The Menu Chapter 2: The New Products Process Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products Part II: Concept Generation Chapter 4: Preparation and Alternatives Chapter 5: Problem-Based Ideation: Finding and Solving Customers? Problems Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping Chapter 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques Part III: Concept/Project Evaluation Chapter 8: The Concept Evaluation System Chapter 9: Concept Testing Chapter 10: The Full Screen Chapter 11: Sales Forecasting and Financial Analysis Chapter 12: Product Protocol Part IV: Development Chapter 13: Design Chapter 14: Development Team Management Chapter 15: Product Use Testing Part V: Launch Chapter 16: Strategic Launch Planning Chapter 17: Implementation of the Strategic Plan Chapter 18: Market Testing Chapter 19: Launch Management Chapter 20: Public Policy Issues Printed Pages: 552. Bookseller Inventory # 68449

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Crawford
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Book Description Book Condition: New. Verify ISBN for International Edition; Year of Publication 0071332650. Bookseller Inventory # 191107

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Book Description Book Condition: New. New. International edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-13257

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